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Iris Mobile

Latest Headlines

Latest Headlines

News Scan: LANDESK buys mobility firm Naurtech; Iliad to up bid for T-Mobile; more

Check out the hottest mobile IT news for Oct. 3, including LANDESK's newest acquisition, what Iliad is doing to seal the deal with T-Mobile, a new mobile strategy from clothing company Express, the last hurdle for Facebook and WhatsApp and the growth in the mobile chip market.

Mobile marketing: It pays to be pushy

"Pull" mobile marketing techniques such as responsively-designed websites and customer-facing apps get a lot of attention, but "push" marketing--where a company meets the end user rather than waiting for the audience to come to it--is also important. And sometimes, it's a tougher nut to crack.