Mobile geolocation data has proven transformative for mobile marketers who view check-ins and in-store promotions as a boon to business. But a new mobile app could signal a sea change for mobile data collection.
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Media outlets love to focus on the tension between IT and marketing. But if it's a war, both sides lose. Instead, CIOs have to partner with CMOs to help deliver on aggressive business goals in an ever-changing landscape. Register Today!