Millennial Media is acquiring rival mobile advertising network Jumptap, a move to challenge Google's dominance in the segment.
Nuance Communications unveiled Voice Ads, a new mobile advertising format enabling consumers to interact directly with campaigns by speaking into their smartphones.
Jumptap has secured $27.5 million in new financing, which the mobile advertising network said will help accelerate its plans to go public
Amazon is reportedly in talks to acquire mobile advertising network Jumptap, a move that would further escalate the digital retailer's ongoing battle with archrival Apple (NASDAQ:AAPL). Citing
Tablet network traffic jumped 229 percent the day after Christmas, according to a new report from mobile advertising firm Jumptap. The firm's "MobileStat" report for January found another spike in
Rich media ad units often translate to significant increases in subscriber click-through rates, according to new data issued by mobile advertising network Jumptap. One major retailer saw a 337
Apple's (NASDAQ:AAPL) iPad tablet yields 75 percent of all tablet traffic across the Jumptap mobile advertising network, far ahead of tablets running Google's (NASDAQ:GOOG) Android mobile operating
Mobile ad network Jumptap will partner with off-line data providers Acxiom, Datalogix, Polk and TargusInfo to improve mobile campaign targeting. Jumptap will leverage anonymous purchased-based data
According to a new survey from mobile advertising company Jumptap, consumers in the Midwest and Northeast are more likely to use Apple's (NASDAQ:AAPL) iOS, while users in the South and Southwest
Mobile traffic to automotive-themed websites increased a whopping 463 percent year-over-year according to new research released by targeted mobile advertising network Jumptap. Mobile traffic to