Couponing is hardly the newest kid on the mobile block--in the U.K. and several other European markets, Orange Wednesdays have been enabling my wife and millions of other cinemagoers to receive two tickets for the price of one for around nine years--but it is fair to say that the mobile market has progressed since that time.
Telematics and consumer electronics sectors are the faster growing sectors of the machine-to-machine communications market, challenging smart metering as the dominant M2M sector, according to the latest research by Juniper Networks.
Responding to the challenge from over-the-top messaging service players, mobile network operators have launched industry-wide rich mobile messaging standards. Juniper Research predicts rich mobile messaging will generate 83 bilion annual messages by 2017.
As employees of multinational firms travel more often and send more data over mobile devices, their roaming bills are expected to expand rapidly. This should prompt operators to offer roaming plans that will attract those customers, bringing down international roaming charges in the long run.
Tablets are expected to fuel a three-fold increase in mobile ad spending, which should reach $12 billion per year by 2017, according to new report from Juniper Research.
Advertiser spending on mobile messaging is on track to reach $7.4 billion by 2017, fueled by an increase in location-based SMS campaigns, according to a new Juniper Research forecast.
Mobile payments are on pace to grow nearly fourfold over the next five years, eclipsing $1.3 trillion in annual transaction value by 2017, according to a new forecast issued by Juniper Research.
Mobile is more personal than other forms of advertising because the mobile phone is one of the most personal devices that many consumers own. Mobile also offers advertisers significant reach; in almost all cases, penetration rates in developed countries have passed 100 percent.
Global revenues from mobile search and discovery services will rise to $15 billion by 2017, nearly tripling projections for the current year, according to a new Juniper Research forecast.
It may not have escaped your notice that, in recent weeks, NFC--near field communications--has received a lot of press: all points of sale at the London Olympics are equipped to handle contactless payments, all UK Post Offices NFC are enabled; Microsoft has unveiled a mobile wallet with SIM-based NFC. In short, NFC is busy, busy, busy.