Retailers are predicted to spend $55 billion annually on mobile marketing by 2015, double the amount expected this year, according to a new report from Juniper Research.
Enterprises will increasingly use mobile wearable devices for various applications, including warehouse management, according to Juniper Research.
The number of mobile banking users will exceed one billion by 2017, up from 590 million in 2013, predicts a new Juniper Research report.
Mobile VoIP is expected to get a "second wind" over the next five years, due to improvements in network technology, increased competition and a move by mobile operators to join the VoIP space, according to Juniper analyst Anthony Cox.
In 2013, mobile device management will be the enterprise BYOD "umbrella" under which mobile device security and management functions will fall, according to Juniper Research.
Juniper Research has throttled back on its mobile near field communications (NFC) market forecast because of Apple's decision to omit an NFC chipset from the iPhone 5.
Juniper Research is scaling back its expectations for the global Near Field Communications retail transactions market by $70 billion, contending that Apple's decision to omit an NFC chipset from its new iPhone 5 has undermined retailer and brand confidence in the mobile payment technology.
Couponing is hardly the newest kid on the mobile block--in the U.K. and several other European markets, Orange Wednesdays have been enabling my wife and millions of other cinemagoers to receive two tickets for the price of one for around nine years--but it is fair to say that the mobile market has progressed since that time.
Telematics and consumer electronics sectors are the faster growing sectors of the machine-to-machine communications market, challenging smart metering as the dominant M2M sector, according to the latest research by Juniper Networks.
Responding to the challenge from over-the-top messaging service players, mobile network operators have launched industry-wide rich mobile messaging standards. Juniper Research predicts rich mobile messaging will generate 83 bilion annual messages by 2017.