Retailers are increasingly using mobile devices as a delivery channel for coupons in an effort to drive consumers to stores and to improve consumer engagement and retention, according to a report by Juniper Research.
Mobile banking forms an essential component of the overall mobile commerce industry, wherein the two are closely interrelated. Empowering users to make account transactions whilst on the move, mobile banking enables supplementary mobile commerce actions to be undertaken as a function of a mobile wallet.
Apple shipped 47.8 million iPhones in the fourth quarter, lower than expected given the launch of the iPhone 5 in September, according to Juniper Research. The iPhone 5 launch did help AT&T attract more new customers in the fourth quarter than it has in three years though, according to an AP report.
Retailers are predicted to spend $55 billion annually on mobile marketing by 2015, double the amount expected this year, according to a new report from Juniper Research.
Enterprises will increasingly use mobile wearable devices for various applications, including warehouse management, according to Juniper Research.
The number of mobile banking users will exceed one billion by 2017, up from 590 million in 2013, predicts a new Juniper Research report.
Mobile VoIP is expected to get a "second wind" over the next five years, due to improvements in network technology, increased competition and a move by mobile operators to join the VoIP space, according to Juniper analyst Anthony Cox.
In 2013, mobile device management will be the enterprise BYOD "umbrella" under which mobile device security and management functions will fall, according to Juniper Research.
Juniper Research has throttled back on its mobile near field communications (NFC) market forecast because of Apple's decision to omit an NFC chipset from the iPhone 5.
Juniper Research is scaling back its expectations for the global Near Field Communications retail transactions market by $70 billion, contending that Apple's decision to omit an NFC chipset from its new iPhone 5 has undermined retailer and brand confidence in the mobile payment technology.