Laura Marriott

Latest Headlines

Latest Headlines

NeoMedia CEO speaks out against mobile barcode slowdown

Mobile barcode adoption has not taken off as rapidly in the United States as some analysts had predicted two or three years ago, but that hasn't discouraged mobile marketers and multi-national corporations from implementing QR codes and other 2D barcodes into their mobile strategies.

MMA announces change of focus

The Mobile Marketing Association announced a "repositioning" it said would better situate the organization for a changing wireless marketplace. The association announced five aspects of its new