Latest Headlines

Latest Headlines

Spotlight: Mobile analytics startup Localytics raises $35M in latest funding round

Mobile analytics startup Localytics has raised $35 million in funding round led by Sapphire Ventures with participation from Foundation Capital and Polaris Partners.

How should mobile developers calculate the lifetime value of a customer?

If you're new to mobile app "lifetime value of a customer," here's a crash course that will help you assess your progress.  Feature

Localytics: Newest iPads yield just 4% of Apple tablet sessions

Apple's new fourth-generation iPad and iPad mini each accounted for only 2 percent of overall iOS tablet app traffic in November, app analytics firm Localytics reports.

Localytics: iOS app retention 52% higher than Android

Mobile application retention rates are improving as developers and publishers shift from away from a download-centric approach to more evolved acquisition and retention models, according to new data from mobile app analytics firm Localytics.

Report: Android fragmentation not as extreme as feared

Despite developer concerns over the state of Google's (NASDAQ:GOOG) open-source Android mobile operating system, the platform is not as fragmented as many believe, according to mobile app analytics

Localytics: Loyal users drive 25% more in-app purchases

Building relationships with mobile application users and fostering long-term usage behaviors are critical components to driving in-app purchases reports mobile app analytics firm Localytics, noting