If you're new to mobile app "lifetime value of a customer," here's a crash course that will help you assess your progress. Feature
Apple's new fourth-generation iPad and iPad mini each accounted for only 2 percent of overall iOS tablet app traffic in November, app analytics firm Localytics reports.
Mobile application retention rates are improving as developers and publishers shift from away from a download-centric approach to more evolved acquisition and retention models, according to new data from mobile app analytics firm Localytics.
Despite developer concerns over the state of Google's (NASDAQ:GOOG) open-source Android mobile operating system, the platform is not as fragmented as many believe, according to mobile app analytics
Building relationships with mobile application users and fostering long-term usage behaviors are critical components to driving in-app purchases reports mobile app analytics firm Localytics, noting