Much has been written lately about the relationship between CIOs and chief marketing officers, and now IT leaders are being told they should leave innovation to the marketing side of the house.
A truly personalized ad would hit the individual prospect's exact buying trigger. Sure, you can use big data to find people with that same trigger. Just don't expect to pull that trigger if the ad copy and pitch doesn't line up with the target.
Sometimes it's not about finding unexpected needles in haystacks of data. On InformationWeek, Jim Cain contributes a column detailing a very specific use case for very common, but underutilized, data: Web analytics.
There's an interesting post in ClickZ on a roundtable discussion held at ClickZ Live New York last week. The question of whether or not big data, or any data analytics at all, are working for marketers was addressed.
The Internet of Things will enable supply chain leaders to provide more differentiated services to customers through a networked ecosystem that can formulate an intelligent response, predicts Gartner.
The top news stories for March 7, 2014.
Twitter has rolled out comprehensive analytics for Twitter Card users. Good move on Twitter's part in upping its game, albeit in a limited fashion.
Part of the personalized ad craze is the notion of personalized videos wherein the target's name and other personal info is incorporated into a video message. One example of its current use here in the U.S. is OfficeMax's cute Christmas personalized video called Elf Yourself wherein the user supplies photos of friends and family to be pasted onto dancing elves. Beyond U.S. examples, it's interesting to look now at how the tactic is faring abroa2d.
The sales profession should be hailed as noble since the lives and jobs of many rests upon their shoulders. Ultimately, they must choose one of two paths: marketing or consumer baiting. One is the high road, the other the low trail, and big data paves both.
When it comes to the effective use of big data for marketing, a new study finds that just a minority of companies are fulling embracing it--still.