Oracle today announced it plans to acquire Maxymiser. Maxymiser provides cloud-based software to marketers who can then test, target and personalize what a customer will see on a website or mobile app.
The movie 50 Shades of Grey is dominating the box office now and BrainFall--an interactive media company specializing in producing viral content and interactive quizzes--thought it would be fun to measure and rank all 50 states to find the most and least sexually adventurous locations across the country.
Rhiza Ratio looked at four auto makers that have advertised consistently during the Super Bowl between the years of 2010 and 2014 to see if the big ad expenditure was worth the investment.
The top news stories for Oct. 21, 2014.
The top news stories for August 19, 2014.
CIOs and CMOs have turned up the heat on their courtship, and the result could be the demand for a new breed of technology worker that has the DNA of both.
Much has been written lately about the relationship between CIOs and chief marketing officers, and now IT leaders are being told they should leave innovation to the marketing side of the house.
A truly personalized ad would hit the individual prospect's exact buying trigger. Sure, you can use big data to find people with that same trigger. Just don't expect to pull that trigger if the ad copy and pitch doesn't line up with the target.
Sometimes it's not about finding unexpected needles in haystacks of data. On InformationWeek, Jim Cain contributes a column detailing a very specific use case for very common, but underutilized, data: Web analytics.
There's an interesting post in ClickZ on a roundtable discussion held at ClickZ Live New York last week. The question of whether or not big data, or any data analytics at all, are working for marketers was addressed.