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marketing

Latest Headlines

Latest Headlines

CMO and CIO courtships could produce tech workers with DNA of both

CIOs and CMOs have turned up the heat on their courtship, and the result could be the demand for a new breed of technology worker that has the DNA of both.

CIOs told: leave innovation to the CMO

Much has been written lately about the relationship between CIOs and chief marketing officers, and now IT leaders are being told they should leave innovation to the marketing side of the house.

Why big data hasn't reinvented advertising… yet

A truly personalized ad would hit the individual prospect's exact buying trigger. Sure, you can use big data to find people with that same trigger. Just don't expect to pull that trigger if the ad copy and pitch doesn't line up with the target.

How to use your website data to help evaluate marketing tools

Sometimes it's not about finding unexpected needles in haystacks of data. On  InformationWeek, Jim Cain contributes a column detailing a very specific use case for very common, but underutilized, data: Web analytics.

Spotlight: The big data question for marketers

There's an interesting post in  ClickZ  on a roundtable discussion held at ClickZ Live New York last week. The question of whether or not big data, or any data analytics at all, are working for marketers was addressed.

Internet of Things will transform supply chain, predicts Gartner

The Internet of Things will enable supply chain leaders to provide more differentiated services to customers through a networked ecosystem that can formulate an intelligent response, predicts Gartner.

News Scan: Marketing, tech skills; Mainframe skills shortage; more

The top news stories for March 7, 2014.

Twitter rolls out new comprehensive analytics

Twitter has rolled out comprehensive analytics for Twitter Card users. Good move on Twitter's part in upping its game, albeit in a limited fashion. 

Personalized videos: gimmick or bona fide conversion tool?

Part of the personalized ad craze is the notion of personalized videos wherein the target's name and other personal info is incorporated into a video message. One example of its current use here in the U.S. is OfficeMax's cute Christmas personalized video called Elf Yourself wherein the user supplies photos of friends and family to be pasted onto dancing elves. Beyond U.S. examples, it's interesting to look now at how the tactic is faring abroa2d. 

Battle for sales: marketing vs consumer baiting

The sales profession should be hailed as noble since the lives and jobs of many rests upon their shoulders. Ultimately, they must choose one of two paths: marketing or consumer baiting. One is the high road, the other the low trail, and big data paves both.