The key to creating a successful wearable program is presenting sensible use cases for the end user. The clearest way developers have built those use cases is by expanding existing processes and pushing them to a wearable device, which is what Marriott and Apple have teamed up to do on the hotel chain's app for the Apple Watch.
Check out the hottest mobile IT news for Jan. 15, Google Glass explorer program shut down, Marriott stands down in war on Wi-Fi, the increase in global SIM card shipments, the effect of interactive ads at Time and the latest executive hire at Kony.
A roundup of the 5 hottest new apps of the week.
The Mobile Marketing Association has released an updated version of its global Mobile Advertising Guidelines, first released in April. The guidelines provide a roadmap for mobile advertising
The Mobile Marketing Association is looking for public feedback on its global mobile advertising guidelines. The association today said the guidelines are available for public comment via the MMA Web