Latest Headlines

Latest Headlines

Marriott launches Apple Watch app to streamline hotel processes for guests

The key to creating a successful wearable program is presenting sensible use cases for the end user. The clearest way developers have built those use cases is by expanding existing processes and pushing them to a wearable device, which is what Marriott and Apple have teamed up to do on the hotel chain's app for the Apple Watch.

News Scan: Google shuts down Glass Explorer program; Marriott ends personal Wi-Fi blocking; more

Check out the hottest mobile IT news for Jan. 15, Google Glass explorer program shut down, Marriott stands down in war on Wi-Fi, the increase in global SIM card shipments, the effect of interactive ads at Time and the latest executive hire at Kony.

This week's 5 hot new apps: The literary world is your Oyster; Affordable navigation with Viago; more

A roundup of the 5 hottest new apps of the week.

MMA updates Global Advertising Guidelines

The Mobile Marketing Association has released an updated version of its global Mobile Advertising Guidelines, first released in April. The guidelines provide a roadmap for mobile advertising

MMA looking for feedback

The Mobile Marketing Association is looking for public feedback on its global mobile advertising guidelines. The association today said the guidelines are available for public comment via the MMA Web