Just a few years ago QR codes promised to be the next big thing – a perfect way to link physical marketing and services to online resources via mobile device. But the technology, which allows users to snap a picture of a checkerboard-like code with their smartphone and be directed to a website or app, hasn't exactly lived up to the hype.
Quick takes on the latest mobile IT news for Wednesday, 1/15 including: Microsoft's latest efforts to pair Surface tablets and retailers for enhanced customer experience, why customer-facing apps are gaining popularity in the enterprise, more on China's multi-billion dollar mobility market, Mercedes' stance as top in an advanced assistance systems assessment and the clear text compromise of mobile payment info for Starbucks stores.
Mercedes found that by paying attention to users' statistics, they realized a big shift to mobile and answered with a new mobile-optimized web site.
The 20- to 45-year-old compact-car driver is a primary target for Mercedes-Benz, and the German automaker wanted a better way to tap into this individual's needs and desires. Since members of this