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Metrics

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Latest Headlines

Strategy Analytics slashes forecast for NFC-based mobile payments

Strategy Analytics has reduced its outlook for near field communications-based mobile retail payments, blaming tepid retailer adoption, slow operator rollouts and limited NFC-capable handset availability.

Good Technology: Enterprise app adoption surges 42% in Q3

Mobile enterprise application adoption is on the rise, jumping 42 percent between the second quarter and third quarter of 2013, according to Good Technology's latest Mobility Index Report.

ON24 expands enterprise webcasting platform to mobile devices

ON24 is optimizing its enterprise webcasting platform for mobile audiences, citing increasing user access and engagement across iOS and Android devices.

Twitter files for $1B IPO, mobile users fueling 65% of ad revenues

Less than a month after revealing its plans to go public, Twitter has made its S-1 filing with the Securities and Exchange Commission public, revealing the microblogging platform aims to raise $1 billion on close to 473 million shares of common stock.

Trend Micro: Android malware threats, high-risk apps eclipse 1M mark

Google's Android mobile operating is under attack by more than a million malware threats and high-risk applications, according to new data from security software firm Trend Micro.

Fiksu: Mobile app marketing costs climb to record high

Mobile application marketing costs increased 6 percent in August, reaching their highest recorded level to date, mobile user acquisition platform Fiksu reports.

Kantar: Apple fueled 40% of U.S. smartphone sales ahead of iPhone 5s, 5c launch

Sales of Apple's iPhone surged 5.4 percent year-over-year across the United States in the three-month period ending in August 2013, just weeks before the company launched its new iPhone 5s and iPhone 5c models, research firm Kantar Worldpanel ComTech reports.

Samsung's ChatON messaging app eclipses 100M users

Samsung Electronics' cross-platform ChatON messaging service now tops 100 million users worldwide, doubling from 50 million subscribers in May 2013, the device maker said.

Relevant mobile offers override privacy concerns, users say

An overwhelming majority of consumers say they would consider handing over personal information to mobile marketers, a new mBlox survey reveals.  Eighty percent of respondents worldwide told mBlox and survey partner Millward Brown Digital that downloading a company's app to their mobile device also meant they would be open to receiving location-based text or push notifications from that same company.

eMarketer: Mobile ad spending surges 80% year-over-year in 2013

Worldwide advertising spending will increase 2.8 percent annually to $517.1 billion in 2013, buoyed by increasing digital spend, research firm eMarketer reports.