Tag:

mobile ad spending

Latest Headlines

Latest Headlines

Mobile to spur highest US ad spending jump in a decade

Mobile ads are to be responsible for the biggest increase in U.S. ad spend since 2004, predicts  eMarketer.

Yahoo ditches banner ads, others may follow suit

The rise of mobile browsing means people are using devices with smaller screens with no room for clunky banner ads. Yahoo is ditching banner ads completely by encouraging marketers to buy "Stream ads"--a term the company uses for their native ad placements.

Mobile ad spending up 100% in 2013, says eMarketer

Mobile ad spending across industries was up more than 100 percent year-over-year in 2013, according to eMarketer estimates.