Tag:

mobile ad spending

Latest Headlines

Latest Headlines

Yahoo ditches banner ads, others may follow suit

The rise of mobile browsing means people are using devices with smaller screens with no room for clunky banner ads. Yahoo is ditching banner ads completely by encouraging marketers to buy "Stream ads"--a term the company uses for their native ad placements.

Mobile ad spending up 100% in 2013, says eMarketer

Mobile ad spending across industries was up more than 100 percent year-over-year in 2013, according to eMarketer estimates.