Retail giant Target is turning to beacons to boost its customer experience. The chain began piloting beacons Wednesday in 50 of its stores so that shoppers may receive coupons for items on their mobile devices based on their in-store location.
Despite getting a late start monetizing its mobile properties, Facebook is coming roaring back, according to its most recent quarterly results.
Check out the hottest mobile IT news for Oct. 2, including the expected spend on mobile ads in the future, a free-to-use OS for the Internet of Things, a new offer from Groupon, a different kind of app from LinkedIn and what AT&T has done to surpass in the mobile wars.
A full 81 percent of consumers research products using their mobile devices prior to going to the store, according to research from audience research firm NinthDecimal.
Check out the hottest mobile IT news for Sept. 5, including our take on how SMBs need to do BYOD better, the rise of the phablet, the petering out of international mobile growth, the next emerging tech that Apple and Google will dominate and why Interpublic took a minority stake in Placed.
Check out the hottest mobile IT news for Aug. 29, including the prices DT is considering on T-Mobile, the effectiveness of mobile ads, the grand unification of OneDrive, what mobile device is going to replace the BlackBerry as number three in the U.K. and the forthcoming growth in the mobile sensor industry.
While much of the focus of mobility has been on the enterprise, small businesses are increasingly looking to mobility to improve productivity at a lower cost.
Google just can't seem to get mobile advertising right.
Check out the hottest mobile IT news for July 1, including the feature Twitter has now extended to all of its advertisers, a ranking of the top mobile ad efforts, the latest round of Moven venture capital funding, the latest predictions for V2X communications and the new leader for MEMS sensors in automobiles.
Check out the hottest mobile IT stories for June 30, including the price reduction on Walmart's iPhones, Perion's acquisition of a mobile ad start-up, the growing number of cities that use apps to help drivers park, a real estate app for Android Wear and the integration of Cortana into Skype.