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Mobile Advertising

Latest Headlines

Latest Headlines

News Scan: Mobile ad spending to reach $220B by 2017; ARM unveils free IoT OS; more

Check out the hottest mobile IT news for Oct. 2, including the expected spend on mobile ads in the future, a free-to-use OS for the Internet of Things, a new offer from Groupon, a different kind of app from LinkedIn and what AT&T has done to surpass in the mobile wars.

Most consumers research products on mobile devices before going to the store

A full 81 percent of consumers research products using their mobile devices prior to going to the store, according to research from audience research firm NinthDecimal.

News Scan: SMBs need different BYOD approach; Phablets to see phabulous growth; more

Check out the hottest mobile IT news for Sept. 5, including our take on how SMBs need to do BYOD better, the rise of the phablet, the petering out of international mobile growth, the next emerging tech that Apple and Google will dominate and why Interpublic took a minority stake in Placed.

News Scan: DT sees $35 per share for T-Mobile too low; Mobile ads may actually be working; more

Check out the hottest mobile IT news for Aug. 29, including the prices DT is considering on T-Mobile, the effectiveness of mobile ads, the grand unification of OneDrive, what mobile device is going to replace the BlackBerry as number three in the U.K. and the forthcoming growth in the mobile sensor industry.

Infographic: Small firms are embracing mobility

While much of the focus of mobility has been on the enterprise, small businesses are increasingly looking to mobility to improve productivity at a lower cost.

Mobile advertising continues to be thorn in Google's side

Google just can't seem to get mobile advertising right.

News Scan: Twitter gives mobile ads a boost; Moven gets $8M to go abroad; more

Check out the hottest mobile IT news for July 1, including the feature Twitter has now extended to all of its advertisers, a ranking of the top mobile ad efforts, the latest round of Moven venture capital funding, the latest predictions for V2X communications and the new leader for MEMS sensors in automobiles.

News Scan: Walmart slashes iPhone 5 prices; Mobile apps transform parking; more

Check out the hottest mobile IT stories for June 30, including the price reduction on Walmart's iPhones, Perion's acquisition of a mobile ad start-up, the growing number of cities that use apps to help drivers park, a real estate app for Android Wear and the integration of Cortana into Skype.

News Scan: Microsoft tackles Windows RT's app problem; Opera to buy AdColony for $245M; more

Check out the hottest mobile IT stories for Wednesday, June 25th, including Microsoft's attempts to solve the app compatibility issue for Windows RT, Opera's acquisition of mobile video ad platform AdColony, rates of mobile app retention and engagement on the up and up, the EU's rule on Apple's $3B Beats acquisition due by July 30 and the creation of better materials spurs growth of touch sensor market.

IDFAs help solve mobile ad revenue generation mystery

The introduction of Identifier for Advertisers has changed the mobile ad attribution landscape, making it possible for advertisers to attribute the ad revenue generated by mobile apps.