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Mobile Advertising

Latest Headlines

Latest Headlines

Mobile advertising continues to be thorn in Google's side

Google just can't seem to get mobile advertising right.

News Scan: Twitter gives mobile ads a boost; Moven gets $8M to go abroad; more

Check out the hottest mobile IT news for July 1, including the feature Twitter has now extended to all of its advertisers, a ranking of the top mobile ad efforts, the latest round of Moven venture capital funding, the latest predictions for V2X communications and the new leader for MEMS sensors in automobiles.

News Scan: Walmart slashes iPhone 5 prices; Mobile apps transform parking; more

Check out the hottest mobile IT stories for June 30, including the price reduction on Walmart's iPhones, Perion's acquisition of a mobile ad start-up, the growing number of cities that use apps to help drivers park, a real estate app for Android Wear and the integration of Cortana into Skype.

News Scan: Microsoft tackles Windows RT's app problem; Opera to buy AdColony for $245M; more

Check out the hottest mobile IT stories for Wednesday, June 25th, including Microsoft's attempts to solve the app compatibility issue for Windows RT, Opera's acquisition of mobile video ad platform AdColony, rates of mobile app retention and engagement on the up and up, the EU's rule on Apple's $3B Beats acquisition due by July 30 and the creation of better materials spurs growth of touch sensor market.

IDFAs help solve mobile ad revenue generation mystery

The introduction of Identifier for Advertisers has changed the mobile ad attribution landscape, making it possible for advertisers to attribute the ad revenue generated by mobile apps.

Facebook to launch redesigned mobile app ads in August

All Facebook mobile app advertising will include Page links, social context, and like, comment and share buttons beginning Aug. 6, Facebook's Calvin Grunewald revealed in a blog post.

Having abandoned work-from-home, Yahoo wants to be mobile-first firm

Having made news for canceling the company's work-at-home program, Yahoo CEO Marissa Mayer is pushing ahead with plans to transform the company into a mobile-first firm.

Mobile apps siphon off reams of data through excessive permissions

Each mobile app includes an average of nine permissions that you agree to in order to download the app to your phone--permissions that grant access to your name, phone number, email address, phone call history, contact list and other personal data, according to a study by Mojave Threat Labs.

Social media giants embrace mobile advertising with gusto

Twitter's $230 million mobile advertising deal with Omnicom is part of a trend among social media sites to beef up their mobile ad capabilities.

News Scan: iPhone 5s top seller in U.S.; BES 10 gets thumbs up; more

Check out the hottest mobile IT news for May 8, including the reign of the iPhone 5s, the most affordable mobile enterprise service, the app next and AppHome deal, Yahoo's key to engaging customers over social media and the increase in revenue connected to A2P messaging.