Google just can't seem to get mobile advertising right.
Check out the hottest mobile IT news for July 1, including the feature Twitter has now extended to all of its advertisers, a ranking of the top mobile ad efforts, the latest round of Moven venture capital funding, the latest predictions for V2X communications and the new leader for MEMS sensors in automobiles.
Check out the hottest mobile IT stories for June 30, including the price reduction on Walmart's iPhones, Perion's acquisition of a mobile ad start-up, the growing number of cities that use apps to help drivers park, a real estate app for Android Wear and the integration of Cortana into Skype.
Check out the hottest mobile IT stories for Wednesday, June 25th, including Microsoft's attempts to solve the app compatibility issue for Windows RT, Opera's acquisition of mobile video ad platform AdColony, rates of mobile app retention and engagement on the up and up, the EU's rule on Apple's $3B Beats acquisition due by July 30 and the creation of better materials spurs growth of touch sensor market.
The introduction of Identifier for Advertisers has changed the mobile ad attribution landscape, making it possible for advertisers to attribute the ad revenue generated by mobile apps.
All Facebook mobile app advertising will include Page links, social context, and like, comment and share buttons beginning Aug. 6, Facebook's Calvin Grunewald revealed in a blog post.
Having made news for canceling the company's work-at-home program, Yahoo CEO Marissa Mayer is pushing ahead with plans to transform the company into a mobile-first firm.
Each mobile app includes an average of nine permissions that you agree to in order to download the app to your phone--permissions that grant access to your name, phone number, email address, phone call history, contact list and other personal data, according to a study by Mojave Threat Labs.
Twitter's $230 million mobile advertising deal with Omnicom is part of a trend among social media sites to beef up their mobile ad capabilities.
Check out the hottest mobile IT news for May 8, including the reign of the iPhone 5s, the most affordable mobile enterprise service, the app next and AppHome deal, Yahoo's key to engaging customers over social media and the increase in revenue connected to A2P messaging.