The top advertisers in the U.S. computer and consumer electronics industry are focusing their spending on big-budget ad campaigns for tablets, smartphones and other "smart" devices, according to the latest stats from eMarketer.
Traffic on YouTube from mobile devices jumped more than six-fold over the past two years, according to Google, which owns the popular social media site.
Spending on mobile advertising is expected to reach $39 billion in 2018, up from $13 billion this year, according to the latest forecast from Juniper Research.
The social advertising market is projected to reach $11 billion by 2017--and mobile users will become an increasing target of those advertising dollars, according to an infographic by Unified Social.
Facebook-owned photo sharing application Instagram said it will roll out paid advertisements within the next few months as it accelerates its effort to build a sustainable business.
Less than a month after revealing its plans to go public, Twitter has made its S-1 filing with the Securities and Exchange Commission public, revealing the microblogging platform aims to raise $1 billion on close to 473 million shares of common stock.
Sprint introduced Pinsight Touch, an open platform enabling businesses to integrate Near Field Communications technology into their branded mobile applications.
Facebook is overhauling its mobile app install ads program, unveiling a series of new features built to help businesses increase engagement and conversions within their applications.
Google is introducing Estimated Total Conversions, a new tool enabling AdWords advertisers to track how their search ads perform across various device screens.
Google appears poised to expand its advertising efforts to its Gmail application for Android, bringing the messaging app in line with its Web counterpart.