The introduction of Identifier for Advertisers has changed the mobile ad attribution landscape, making it possible for advertisers to attribute the ad revenue generated by mobile apps.
All Facebook mobile app advertising will include Page links, social context, and like, comment and share buttons beginning Aug. 6, Facebook's Calvin Grunewald revealed in a blog post.
Having made news for canceling the company's work-at-home program, Yahoo CEO Marissa Mayer is pushing ahead with plans to transform the company into a mobile-first firm.
Each mobile app includes an average of nine permissions that you agree to in order to download the app to your phone--permissions that grant access to your name, phone number, email address, phone call history, contact list and other personal data, according to a study by Mojave Threat Labs.
Twitter's $230 million mobile advertising deal with Omnicom is part of a trend among social media sites to beef up their mobile ad capabilities.
Check out the hottest mobile IT news for May 8, including the reign of the iPhone 5s, the most affordable mobile enterprise service, the app next and AppHome deal, Yahoo's key to engaging customers over social media and the increase in revenue connected to A2P messaging.
Check out the hottest mobile IT stories for May 6, including Pepsi's iOS preference, the secretive texting app international fugitive McAfee is pushing, the expected increase in the DAS industry, Nike's move from hardware to app developer for wearables and where experts see the ADAS market headed.
Check out the hottest mobile IT news for Wednesday, April 29 including Apple's pullback on debt offering fund by $5 billion, marketers playing catch-up in the mobile marketing game, mobility as a top priority in Indian IT firms, how mobile advertising and indoor location-based services are fueling mobile location-based services and the increase in number of nurses using mobile devices.
Google's Android platform has passed Apple's iOS in mobile ad traffic for the first time, according to Opera Mediaworks' quarterly mobile ad report.
Marketers need to adopt a mobile-unique approach to mobile advertising, rather than a mobile-first approach, advises Forrester Research.