Check out the hottest mobile IT stories for May 6, including Pepsi's iOS preference, the secretive texting app international fugitive McAfee is pushing, the expected increase in the DAS industry, Nike's move from hardware to app developer for wearables and where experts see the ADAS market headed.
Check out the hottest mobile IT news for Wednesday, April 29 including Apple's pullback on debt offering fund by $5 billion, marketers playing catch-up in the mobile marketing game, mobility as a top priority in Indian IT firms, how mobile advertising and indoor location-based services are fueling mobile location-based services and the increase in number of nurses using mobile devices.
Google's Android platform has passed Apple's iOS in mobile ad traffic for the first time, according to Opera Mediaworks' quarterly mobile ad report.
Marketers need to adopt a mobile-unique approach to mobile advertising, rather than a mobile-first approach, advises Forrester Research.
Mobile advertising is now the fastest growing area of global adspend, with mobile display, search and in-app ads growing six times the rate of desktop Internet advertising.
Mobile ad spending is on the rise. Last year, it totaled an estimated $8 billion to $10 billion in the U.S. alone, nearly doubling the 2012 total, according to stats cited by mobile ad platform Startapp.
Mobile advertising is increasingly popular with consumers, but there are some special considerations to keep in mind to do it right.
Check out the latest mobile IT news for March 20, including how Muscle Milk is using mobile marketing and March Madness, one expert's take on BYOD for small businesses, the weak demand for I/O modules, Burger King's latest foray into mobility and why Alibaba invested in a messaging app.
Quick rundown on the latest mobile IT news for Wednesday, 3/19 including: mobile's share of paid ad clicks on Google, why mobile device integration is important to UC users, the increased interest of mobile video for big brand advertisement, the growth of the attachment rate for in-car factory-installed navigation units and the forecast from eMarketer for mobile ad spend in 2014.
Quick rundown on the latest moble IT news for Monday, 3/17 including: how and why the marketing industry is unsure of location data, how security (among other reasons) is causing almost half of European firms to reject BYOD, rumors of a coming 8GB iPhone 5c, the rise of mobile video calling and the SDK for Google Play Games gets an upgrade.