Marketers need to adopt a mobile-unique approach to mobile advertising, rather than a mobile-first approach, advises Forrester Research.
Mobile advertising is now the fastest growing area of global adspend, with mobile display, search and in-app ads growing six times the rate of desktop Internet advertising.
Mobile ad spending is on the rise. Last year, it totaled an estimated $8 billion to $10 billion in the U.S. alone, nearly doubling the 2012 total, according to stats cited by mobile ad platform Startapp.
Mobile advertising is increasingly popular with consumers, but there are some special considerations to keep in mind to do it right.
Check out the latest mobile IT news for March 20, including how Muscle Milk is using mobile marketing and March Madness, one expert's take on BYOD for small businesses, the weak demand for I/O modules, Burger King's latest foray into mobility and why Alibaba invested in a messaging app.
Quick rundown on the latest mobile IT news for Wednesday, 3/19 including: mobile's share of paid ad clicks on Google, why mobile device integration is important to UC users, the increased interest of mobile video for big brand advertisement, the growth of the attachment rate for in-car factory-installed navigation units and the forecast from eMarketer for mobile ad spend in 2014.
Quick rundown on the latest moble IT news for Monday, 3/17 including: how and why the marketing industry is unsure of location data, how security (among other reasons) is causing almost half of European firms to reject BYOD, rumors of a coming 8GB iPhone 5c, the rise of mobile video calling and the SDK for Google Play Games gets an upgrade.
Quick rundown on the latest mobile IT news for Wednesday, 2/26 including: examples of how brick-and-mortar retailer Walmart's reluctance for mobile advertising is hurting them, the FCC's app for iOS users to test mobile data speeds announced at Mobile World Congress, Almex's rugged tablet for hostile work environments, Sierra Wireless unveils Linux-based platform for M2M apps and BlackBerry's new handsets.
More people plan to conduct mobile commerce transactions this year than they did last year, finds research released Feb. 19 by mobile advertising company inMobi. Eighty-three percent of survey respondents worldwide, a 15 percent increase from 2013, plan to conduct mobile commerce in the next 12 months.
The hottest mobile IT news for Feb. 13, including smartphone sales vs. feature phone sales, Facebook's crackdown on mobile ad partners, the utilization of airline mobile commerce, the importance of wiping company data on perconal phones and spectrum-sharing with mobile operators.