The most important mobile IT news for Jan. 21, including the increasing reach of mobile advertising, Globalstar's push to popularize satellite telephony, SoftBank's attempt to acquire T-Mobile, AT&T's opposition to the federal government's disaster recovery plan and the year ahead in B2B mobile advertising.
Tablets are expected to become an increasingly important platform for in-app mobile advertising, says Juniper Research.
Check out the hottest mobile IT stories for Wednesday, 11/26.
The mobile advertising market is a hot bed of activity, with 21 mergers and acquisitions and 57 investments reported so far this year, according to advisory firm Mooreland Partners.
Location-based sensor fusion technology for smartphones represents a "huge potential" for mobile advertising and retail, judges ABI Research.
Australia's mobile advertising market is forecast by Frost & Sullivan to increase at a 39 percent compound annual growth rate, reaching $682 million in 2018.
The top advertisers in the U.S. computer and consumer electronics industry are focusing their spending on big-budget ad campaigns for tablets, smartphones and other "smart" devices, according to the latest stats from eMarketer.
Traffic on YouTube from mobile devices jumped more than six-fold over the past two years, according to Google, which owns the popular social media site.
Spending on mobile advertising is expected to reach $39 billion in 2018, up from $13 billion this year, according to the latest forecast from Juniper Research.
The social advertising market is projected to reach $11 billion by 2017--and mobile users will become an increasing target of those advertising dollars, according to an infographic by Unified Social.