Tag:

Mobile Advertising

Latest Headlines

Latest Headlines

Millennial Media launches Omni Measurement Solutions mobile ad suite

Millennial Media unveiled Omni Measurement Solutions, a product suite that the company said leverages first-party data culled from across the company's mobile advertising network as well as third-party data to evaluate and demonstrate campaign effectiveness.

AT&T, others use Facebook's new mobile ad measurement tools for operators

Facebook is rolling out Telco Outcome Measurement, a new tool designed to help operators and service providers reconcile in-store sales with ad impressions delivered across the social media platform.

Microsoft's Windows Phone Store tops 9M daily transactions, targeted ads coming

Application downloads and in-app purchases from Microsoft's Windows Phone Store have eclipsed 9 million per day worldwide, said Todd Brix, senior director of the company's Windows Phone Apps Team.

Facebook trials auto-play video in mobile News Feed, ads could follow

Facebook is introducing automatic video playback features into users' mobile News Feed, paving the way for the social media giant to launch mobile video-based advertising efforts.

Pandora taps former Microsoft exec Brian McAndrews as CEO

Pandora Media has named digital advertising veteran Brian McAndrews as CEO, president and chairman, effective immediately. McAndrews takes over for Joe Kennedy, who announced his resignation in March.

Twitter acquires mobile ad exchange MoPub for a reported $350M

Twitter has acquired mobile advertising exchange MoPub, signaling the microblogging platform's latest step to accelerate revenues ahead of a much-rumored initial public offering.

Instagram eclipses 150M monthly users, says ads coming soon

Facebook-owned photo sharing application Instagram said more than 150 million users worldwide now capture and share moments each month using its service, an increase of 50 million users over the last six months. More than 60 percent of users herald from markets outside of the United States, Instagram added.

Android leads Millennial Media's Q2 impressions, but iOS gains ground

Google's Android generated more than half of all impressions across the Millennial Media mobile advertising network during the second quarter of 2013, but Apple's iOS is narrowing the gap, the firm reports.

Amobee snatches up real-time bidding platform Gradient X

Mobile advertising services firm Amobee has acquired real-time bidding platform Gradient X. Financial terms were not disclosed.

Google, Facebook dominate 70% of worldwide mobile ad revenue

Google and Facebook will combine to control close to 70 percent of worldwide mobile ad revenue share in 2013, eMarketer reports.