Mobile Advertising

Latest Headlines

Latest Headlines

News Scan: Sam Adams brews up mobile ads; Stick a fork in Android; more

Check out the hottest mobile IT news for Jan. 30, including the way Sam Adams plans to utilize mobile devices in its latest ad campaign, the forked path Android devices are taking, the best ways to integrate BYOD policies at your business, Dell's latest cloud offering and how tablets and e-readers are affecting readership numbers.

News Scan: Mobile ad spending to reach $13B; Globalstar to broaden satellite's appeal;

The most important mobile IT news for Jan. 21, including the increasing reach of mobile advertising, Globalstar's push to popularize satellite telephony, SoftBank's attempt to acquire T-Mobile, AT&T's opposition to the federal government's disaster recovery plan and the year ahead in B2B mobile advertising.

Tablets will become increasingly important in-app mobile ad platform

Tablets are expected to become an increasingly important platform for in-app mobile advertising, says Juniper Research.

News scan: Retailers beef up mobile ad spend; EMM market to top $3B; more

Check out the hottest mobile IT stories for Wednesday, 11/26.

Mobile advertising hot bed of M&A, investment activity

The mobile advertising market is a hot bed of activity, with 21 mergers and acquisitions and 57 investments reported so far this year, according to advisory firm Mooreland Partners.

Location-based smartphone sensor fusion presents 'huge potential' for mobile commerce, says ABI

Location-based sensor fusion technology for smartphones represents a "huge potential" for mobile advertising and retail, judges ABI Research.

Australia's mobile ad market to reach $682 million in 2018, says Frost

Australia's mobile advertising market is forecast by Frost & Sullivan to increase at a 39 percent compound annual growth rate, reaching $682 million in 2018.

Top computer/consumer electronics advertisers focus big-budget ad campaigns on mobile

The top advertisers in the U.S. computer and consumer electronics industry are focusing their spending on big-budget ad campaigns for tablets, smartphones and other "smart" devices, according to the latest stats from eMarketer.

YouTube mobile traffic sees more than 6-fold increase in 2 years

Traffic on YouTube from mobile devices jumped more than six-fold over the past two years, according to Google, which owns the popular social media site.

Mobile ad spending to triple by 2018, says Juniper

Spending on mobile advertising is expected to reach $39 billion in 2018, up from $13 billion this year, according to the latest forecast from Juniper Research.