Mobile Advertising

Latest Headlines

Latest Headlines

Australia's mobile ad market to reach $682 million in 2018, says Frost

Australia's mobile advertising market is forecast by Frost & Sullivan to increase at a 39 percent compound annual growth rate, reaching $682 million in 2018.

Top computer/consumer electronics advertisers focus big-budget ad campaigns on mobile

The top advertisers in the U.S. computer and consumer electronics industry are focusing their spending on big-budget ad campaigns for tablets, smartphones and other "smart" devices, according to the latest stats from eMarketer.

YouTube mobile traffic sees more than 6-fold increase in 2 years

Traffic on YouTube from mobile devices jumped more than six-fold over the past two years, according to Google, which owns the popular social media site.

Mobile ad spending to triple by 2018, says Juniper

Spending on mobile advertising is expected to reach $39 billion in 2018, up from $13 billion this year, according to the latest forecast from Juniper Research.

Infographic: Social marketers are going mobile

The social advertising market is projected to reach $11 billion by 2017--and mobile users will become an increasing target of those advertising dollars, according to an infographic by Unified Social.

Instagram says ads coming 'in the next couple months'

Facebook-owned photo sharing application Instagram said it will roll out paid advertisements within the next few months as it accelerates its effort to build a sustainable business.

Twitter files for $1B IPO, mobile users fueling 65% of ad revenues

Less than a month after revealing its plans to go public, Twitter has made its S-1 filing with the Securities and Exchange Commission public, revealing the microblogging platform aims to raise $1 billion on close to 473 million shares of common stock.

Sprint debuts NFC-based Pinsight Touch platform for payment, transit apps

Sprint introduced Pinsight Touch, an open platform enabling businesses to integrate Near Field Communications technology into their branded mobile applications.

Facebook retools mobile app install ads to boost engagement, conversions

Facebook is overhauling its mobile app install ads program, unveiling a series of new features built to help businesses increase engagement and conversions within their applications.

Google AdWords launches Estimated Total Conversions to track multi-screen activity

Google is introducing Estimated Total Conversions, a new tool enabling AdWords advertisers to track how their search ads perform across various device screens.