The mobile advertising market is a hot bed of activity, with 21 mergers and acquisitions and 57 investments reported so far this year, according to advisory firm Mooreland Partners.
Location-based sensor fusion technology for smartphones represents a "huge potential" for mobile advertising and retail, judges ABI Research.
Australia's mobile advertising market is forecast by Frost & Sullivan to increase at a 39 percent compound annual growth rate, reaching $682 million in 2018.
The top advertisers in the U.S. computer and consumer electronics industry are focusing their spending on big-budget ad campaigns for tablets, smartphones and other "smart" devices, according to the latest stats from eMarketer.
Traffic on YouTube from mobile devices jumped more than six-fold over the past two years, according to Google, which owns the popular social media site.
Spending on mobile advertising is expected to reach $39 billion in 2018, up from $13 billion this year, according to the latest forecast from Juniper Research.
The social advertising market is projected to reach $11 billion by 2017--and mobile users will become an increasing target of those advertising dollars, according to an infographic by Unified Social.
Facebook-owned photo sharing application Instagram said it will roll out paid advertisements within the next few months as it accelerates its effort to build a sustainable business.
Less than a month after revealing its plans to go public, Twitter has made its S-1 filing with the Securities and Exchange Commission public, revealing the microblogging platform aims to raise $1 billion on close to 473 million shares of common stock.
Sprint introduced Pinsight Touch, an open platform enabling businesses to integrate Near Field Communications technology into their branded mobile applications.