Mobile Advertising

Latest Headlines

Latest Headlines

Infographic: Social marketers are going mobile

The social advertising market is projected to reach $11 billion by 2017--and mobile users will become an increasing target of those advertising dollars, according to an infographic by Unified Social.

Instagram says ads coming 'in the next couple months'

Facebook-owned photo sharing application Instagram said it will roll out paid advertisements within the next few months as it accelerates its effort to build a sustainable business.

Twitter files for $1B IPO, mobile users fueling 65% of ad revenues

Less than a month after revealing its plans to go public, Twitter has made its S-1 filing with the Securities and Exchange Commission public, revealing the microblogging platform aims to raise $1 billion on close to 473 million shares of common stock.

Sprint debuts NFC-based Pinsight Touch platform for payment, transit apps

Sprint introduced Pinsight Touch, an open platform enabling businesses to integrate Near Field Communications technology into their branded mobile applications.

Facebook retools mobile app install ads to boost engagement, conversions

Facebook is overhauling its mobile app install ads program, unveiling a series of new features built to help businesses increase engagement and conversions within their applications.

Google AdWords launches Estimated Total Conversions to track multi-screen activity

Google is introducing Estimated Total Conversions, a new tool enabling AdWords advertisers to track how their search ads perform across various device screens.

Report: Google adding advertising to Gmail app for Android

Google appears poised to expand its advertising efforts to its Gmail application for Android, bringing the messaging app in line with its Web counterpart.

Facebook resumes mobile ad trials in third-party iOS, Android apps

Nine months after Facebook slammed the brakes on external mobile advertising trials, the social networking giant has revived the initiative in an effort to bolster its mobile revenue stream.

eMarketer: Mobile ad spending surges 80% year-over-year in 2013

Worldwide advertising spending will increase 2.8 percent annually to $517.1 billion in 2013, buoyed by increasing digital spend, research firm eMarketer reports.

Millennial Media launches Omni Measurement Solutions mobile ad suite

Millennial Media unveiled Omni Measurement Solutions, a product suite that the company said leverages first-party data culled from across the company's mobile advertising network as well as third-party data to evaluate and demonstrate campaign effectiveness.