The social advertising market is projected to reach $11 billion by 2017--and mobile users will become an increasing target of those advertising dollars, according to an infographic by Unified Social.
Facebook-owned photo sharing application Instagram said it will roll out paid advertisements within the next few months as it accelerates its effort to build a sustainable business.
Less than a month after revealing its plans to go public, Twitter has made its S-1 filing with the Securities and Exchange Commission public, revealing the microblogging platform aims to raise $1 billion on close to 473 million shares of common stock.
Sprint introduced Pinsight Touch, an open platform enabling businesses to integrate Near Field Communications technology into their branded mobile applications.
Facebook is overhauling its mobile app install ads program, unveiling a series of new features built to help businesses increase engagement and conversions within their applications.
Google is introducing Estimated Total Conversions, a new tool enabling AdWords advertisers to track how their search ads perform across various device screens.
Google appears poised to expand its advertising efforts to its Gmail application for Android, bringing the messaging app in line with its Web counterpart.
Nine months after Facebook slammed the brakes on external mobile advertising trials, the social networking giant has revived the initiative in an effort to bolster its mobile revenue stream.
Worldwide advertising spending will increase 2.8 percent annually to $517.1 billion in 2013, buoyed by increasing digital spend, research firm eMarketer reports.
Millennial Media unveiled Omni Measurement Solutions, a product suite that the company said leverages first-party data culled from across the company's mobile advertising network as well as third-party data to evaluate and demonstrate campaign effectiveness.