Nine months after Facebook slammed the brakes on external mobile advertising trials, the social networking giant has revived the initiative in an effort to bolster its mobile revenue stream.
Worldwide advertising spending will increase 2.8 percent annually to $517.1 billion in 2013, buoyed by increasing digital spend, research firm eMarketer reports.
Millennial Media unveiled Omni Measurement Solutions, a product suite that the company said leverages first-party data culled from across the company's mobile advertising network as well as third-party data to evaluate and demonstrate campaign effectiveness.
Facebook is rolling out Telco Outcome Measurement, a new tool designed to help operators and service providers reconcile in-store sales with ad impressions delivered across the social media platform.
Application downloads and in-app purchases from Microsoft's Windows Phone Store have eclipsed 9 million per day worldwide, said Todd Brix, senior director of the company's Windows Phone Apps Team.
Facebook is introducing automatic video playback features into users' mobile News Feed, paving the way for the social media giant to launch mobile video-based advertising efforts.
Pandora Media has named digital advertising veteran Brian McAndrews as CEO, president and chairman, effective immediately. McAndrews takes over for Joe Kennedy, who announced his resignation in March.
Twitter has acquired mobile advertising exchange MoPub, signaling the microblogging platform's latest step to accelerate revenues ahead of a much-rumored initial public offering.
Facebook-owned photo sharing application Instagram said more than 150 million users worldwide now capture and share moments each month using its service, an increase of 50 million users over the last six months. More than 60 percent of users herald from markets outside of the United States, Instagram added.
Google's Android generated more than half of all impressions across the Millennial Media mobile advertising network during the second quarter of 2013, but Apple's iOS is narrowing the gap, the firm reports.