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Mobile Advertising

Latest Headlines

Latest Headlines

Amobee snatches up real-time bidding platform Gradient X

Mobile advertising services firm Amobee has acquired real-time bidding platform Gradient X. Financial terms were not disclosed.

Google, Facebook dominate 70% of worldwide mobile ad revenue

Google and Facebook will combine to control close to 70 percent of worldwide mobile ad revenue share in 2013, eMarketer reports.

Facebook in-app advertising giant LifeStreet expands to mobile

LifeStreet Media is extending its self-service publisher portal from the Facebook platform to mobile, enabling developers to deploy display ads within their iOS and Android applications.

Pandora dumps 40-hour monthly mobile listening cap thanks to ad sales

Pandora Media is removing a 40-hour monthly listening limit on its free mobile streaming music service, stating it is able to make the change thanks to increasing mobile advertising revenues.

Forecast: Mobile ad spending to surge 95% in 2013

Mobile advertising spending is on track to increase 95 percent this year, accounting for 20.1 percent of all digital ad spending and 5 percent of total media ad spending, researcher eMarketer reports.

Report: Apple's iTunes Radio to serve ads every 15 minutes

Apple will launch its iTunes Radio in September and a handful of blue-chip brand partners are lining up to support the new streaming music service,  Advertising Age  reports.

Millennial Media acquiring Jumptap in bid to topple Google

Millennial Media is acquiring rival mobile advertising network Jumptap, a move to challenge Google's dominance in the segment.

Google Maps for mobile connects ads to local searches

A month after rolling out a new version of its popular Maps application introducing a dedicated user interface for tablets alongside new search and discovery features, Google is continuing the revamp by delivering more relevant advertisements inspired by local search traffic.

Facebook launches Mobile Games Publishing pilot program

Facebook unveiled Mobile Games Publishing, a new pilot program offering select game developers promotional support across the social networking giant's mobile apps in exchange for a share of resulting revenues.

Digital Advertising Alliance, Network Advertising Initiative each release guidelines for mobile ad data usage

Two major advertising trade groups recently released guidelines on how their respective members should handle the collection of mobile user data. The Digital Advertising Alliance, which leads the advertising industry's targeted ad privacy program, and the Network Advertising Initiative, which covers third party ad networks and exchanges, published guidelines on the collection and retention of information on mobile users.