Tag:

Mobile Advertising

Latest Headlines

Latest Headlines

Twitter acquires mobile ad exchange MoPub for a reported $350M

Twitter has acquired mobile advertising exchange MoPub, signaling the microblogging platform's latest step to accelerate revenues ahead of a much-rumored initial public offering.

Instagram eclipses 150M monthly users, says ads coming soon

Facebook-owned photo sharing application Instagram said more than 150 million users worldwide now capture and share moments each month using its service, an increase of 50 million users over the last six months. More than 60 percent of users herald from markets outside of the United States, Instagram added.

Android leads Millennial Media's Q2 impressions, but iOS gains ground

Google's Android generated more than half of all impressions across the Millennial Media mobile advertising network during the second quarter of 2013, but Apple's iOS is narrowing the gap, the firm reports.

Amobee snatches up real-time bidding platform Gradient X

Mobile advertising services firm Amobee has acquired real-time bidding platform Gradient X. Financial terms were not disclosed.

Google, Facebook dominate 70% of worldwide mobile ad revenue

Google and Facebook will combine to control close to 70 percent of worldwide mobile ad revenue share in 2013, eMarketer reports.

Facebook in-app advertising giant LifeStreet expands to mobile

LifeStreet Media is extending its self-service publisher portal from the Facebook platform to mobile, enabling developers to deploy display ads within their iOS and Android applications.

Pandora dumps 40-hour monthly mobile listening cap thanks to ad sales

Pandora Media is removing a 40-hour monthly listening limit on its free mobile streaming music service, stating it is able to make the change thanks to increasing mobile advertising revenues.

Forecast: Mobile ad spending to surge 95% in 2013

Mobile advertising spending is on track to increase 95 percent this year, accounting for 20.1 percent of all digital ad spending and 5 percent of total media ad spending, researcher eMarketer reports.

Report: Apple's iTunes Radio to serve ads every 15 minutes

Apple will launch its iTunes Radio in September and a handful of blue-chip brand partners are lining up to support the new streaming music service,  Advertising Age  reports.

Millennial Media acquiring Jumptap in bid to topple Google

Millennial Media is acquiring rival mobile advertising network Jumptap, a move to challenge Google's dominance in the segment.