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Mobile Advertising

Latest Headlines

Latest Headlines

Television viewers tuning in to mobile and tuning out ads

If Dish Network has its way, its 14 million subscribers will soon have a multitude of interactive television applications to go along with a multitude of viewing options. And  Dish's decision to open its Hopper platform to third-party developers makes perfect sense given the increasing role that smartphones and tablets play for television viewers.

Yahoo tops 340M monthly mobile users, suffers Q2 revenue decline

Yahoo now welcomes 340 million mobile users each month, increasing from 300 million in April and 200 million at the close of 2012, CEO Marissa Mayer revealed during the company's second quarter earnings call Tuesday.

Retailers spending more marketing dollars on mobile email, search

Nine out of 10 online retailers have implemented or plan to implement mobile email optimization in 2013, and seven out of 10 will optimize paid search for smartphones and tablets, according to the annual State of Retailing Online study.

Velti: Android ad impression share shrinking, iOS surging

Apple's iOS generated 64 percent of impressions across the Velti mobile advertising platform in May 2013, up 5 percentage points year-over-year, according to Velti's latest State of Mobile Advertising Report. Google's Android accounted for 36 percent of impressions last month, down from 41 percent in May 2012.

Report: Facebook trialing mobile game publishing platform

Facebook is testing a new mobile game publishing platform designed to help the social network monetize its mobile efforts beyond advertising revenues.

Lookout: 1M U.S. Android owners have downloaded adware in past year

More than 1 million U.S. consumers have downloaded adware to Android devices over the past 12 months, according to a new report issued by Lookout Mobile Security.

Report: Facebook building Flipboard-inspired mobile news reader app

Facebook is quietly working on a mobile news reader application that curates content from the social network's users and digital content providers in a magazine-style visual format optimized for smartphones and tablets,  The Wall Street Journal  reports.

Is there money to be made in app loyalty programs?

Increasing app engagement is no easy task. While it's hard enough to get new users for an app, retaining that userbase is no piece of cake either. Loyalty programs are one method that some app developers are now using to tackle this issue. Loyalty programs are nothing new, of course, nor are advertising efforts to engage users. Credit card companies already use these programs to encourage members to spend money and gain rewards.  So what makes mobile app loyalty programs--like those from Pocket Change and others--special?

Apple's iAd slashes minimum spend to $50 with Workbench rollout

Apple is rolling out iAd Workbench, a suite of new self-serve advertising tools enabling iOS developers to promote their applications for as little as $50.

Google to shutter AdWhirl, mobile app developers angered

Google will shut down its AdWhirl mobile advertising mediation platform at the end of September, according to a notice on the AdWhirl homepage. Google also confirmed the move in a letter sent to developer partners.