Twitter has acquired mobile advertising exchange MoPub, signaling the microblogging platform's latest step to accelerate revenues ahead of a much-rumored initial public offering.
Facebook-owned photo sharing application Instagram said more than 150 million users worldwide now capture and share moments each month using its service, an increase of 50 million users over the last six months. More than 60 percent of users herald from markets outside of the United States, Instagram added.
Google's Android generated more than half of all impressions across the Millennial Media mobile advertising network during the second quarter of 2013, but Apple's iOS is narrowing the gap, the firm reports.
Mobile advertising services firm Amobee has acquired real-time bidding platform Gradient X. Financial terms were not disclosed.
Google and Facebook will combine to control close to 70 percent of worldwide mobile ad revenue share in 2013, eMarketer reports.
LifeStreet Media is extending its self-service publisher portal from the Facebook platform to mobile, enabling developers to deploy display ads within their iOS and Android applications.
Pandora Media is removing a 40-hour monthly listening limit on its free mobile streaming music service, stating it is able to make the change thanks to increasing mobile advertising revenues.
Mobile advertising spending is on track to increase 95 percent this year, accounting for 20.1 percent of all digital ad spending and 5 percent of total media ad spending, researcher eMarketer reports.
Apple will launch its iTunes Radio in September and a handful of blue-chip brand partners are lining up to support the new streaming music service, Advertising Age reports.
Millennial Media is acquiring rival mobile advertising network Jumptap, a move to challenge Google's dominance in the segment.