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Mobile Advertising

Latest Headlines

Latest Headlines

Forecast: Mobile ad spending to surge 95% in 2013

Mobile advertising spending is on track to increase 95 percent this year, accounting for 20.1 percent of all digital ad spending and 5 percent of total media ad spending, researcher eMarketer reports.

Report: Apple's iTunes Radio to serve ads every 15 minutes

Apple will launch its iTunes Radio in September and a handful of blue-chip brand partners are lining up to support the new streaming music service,  Advertising Age  reports.

Millennial Media acquiring Jumptap in bid to topple Google

Millennial Media is acquiring rival mobile advertising network Jumptap, a move to challenge Google's dominance in the segment.

Google Maps for mobile connects ads to local searches

A month after rolling out a new version of its popular Maps application introducing a dedicated user interface for tablets alongside new search and discovery features, Google is continuing the revamp by delivering more relevant advertisements inspired by local search traffic.

Facebook launches Mobile Games Publishing pilot program

Facebook unveiled Mobile Games Publishing, a new pilot program offering select game developers promotional support across the social networking giant's mobile apps in exchange for a share of resulting revenues.

Digital Advertising Alliance, Network Advertising Initiative each release guidelines for mobile ad data usage

Two major advertising trade groups recently released guidelines on how their respective members should handle the collection of mobile user data. The Digital Advertising Alliance, which leads the advertising industry's targeted ad privacy program, and the Network Advertising Initiative, which covers third party ad networks and exchanges, published guidelines on the collection and retention of information on mobile users.

Facebook trialing mobile game ads inside notifications tab

Facebook is testing new ad units that insert recommendations for mobile games directly into a user's notifications tab, alongside comments, likes and other social interactions.

Opera: Apple's iOS trumps rivals on mobile ad monetization, traffic

Apple's iOS led all rival mobile operating systems on worldwide advertising impressions and revenue during the second quarter of 2013, according to Opera Mediaworks' latest State of Mobile Advertising report.

Facebook for Every Phone users top 100M, mobile ad push underway

Facebook revealed that its streamlined Facebook for Every Phone application has eclipsed the 100 million active user benchmark, corresponding to roughly one out of every eight of the social network's mobile users worldwide.

Google's disappointing Q2 reignites mobile ad worries

Analysts continue to express concerns about Google's efforts to migrate its desktop advertising business to the mobile platform after the digital services giant posted discouraging cost-per-click results during the second quarter of 2013.