Mobile Advertising

Latest Headlines

Latest Headlines

Digital Advertising Alliance, Network Advertising Initiative each release guidelines for mobile ad data usage

Two major advertising trade groups recently released guidelines on how their respective members should handle the collection of mobile user data. The Digital Advertising Alliance, which leads the advertising industry's targeted ad privacy program, and the Network Advertising Initiative, which covers third party ad networks and exchanges, published guidelines on the collection and retention of information on mobile users.

Facebook trialing mobile game ads inside notifications tab

Facebook is testing new ad units that insert recommendations for mobile games directly into a user's notifications tab, alongside comments, likes and other social interactions.

Opera: Apple's iOS trumps rivals on mobile ad monetization, traffic

Apple's iOS led all rival mobile operating systems on worldwide advertising impressions and revenue during the second quarter of 2013, according to Opera Mediaworks' latest State of Mobile Advertising report.

Facebook for Every Phone users top 100M, mobile ad push underway

Facebook revealed that its streamlined Facebook for Every Phone application has eclipsed the 100 million active user benchmark, corresponding to roughly one out of every eight of the social network's mobile users worldwide.

Google's disappointing Q2 reignites mobile ad worries

Analysts continue to express concerns about Google's efforts to migrate its desktop advertising business to the mobile platform after the digital services giant posted discouraging cost-per-click results during the second quarter of 2013.

Television viewers tuning in to mobile and tuning out ads

If Dish Network has its way, its 14 million subscribers will soon have a multitude of interactive television applications to go along with a multitude of viewing options. And  Dish's decision to open its Hopper platform to third-party developers makes perfect sense given the increasing role that smartphones and tablets play for television viewers.

Yahoo tops 340M monthly mobile users, suffers Q2 revenue decline

Yahoo now welcomes 340 million mobile users each month, increasing from 300 million in April and 200 million at the close of 2012, CEO Marissa Mayer revealed during the company's second quarter earnings call Tuesday.

Retailers spending more marketing dollars on mobile email, search

Nine out of 10 online retailers have implemented or plan to implement mobile email optimization in 2013, and seven out of 10 will optimize paid search for smartphones and tablets, according to the annual State of Retailing Online study.

Velti: Android ad impression share shrinking, iOS surging

Apple's iOS generated 64 percent of impressions across the Velti mobile advertising platform in May 2013, up 5 percentage points year-over-year, according to Velti's latest State of Mobile Advertising Report. Google's Android accounted for 36 percent of impressions last month, down from 41 percent in May 2012.

Report: Facebook trialing mobile game publishing platform

Facebook is testing a new mobile game publishing platform designed to help the social network monetize its mobile efforts beyond advertising revenues.