Devices running Google's Android generated 52 percent of all mobile advertising impressions across the Millennial Media network during the first quarter of 2013, jumping from 49 percent in the year-ago quarter.
Twitter is teaming with sports media giant ESPN to offer ad-supported video highlights posted moments after live action unfolds across ESPN's family of networks.
Millennial Media reported revenues of $49.4 million for the first quarter of 2013, a year-over-year increase of 50.1 percent. Around 18 percent of the company's revenue came from outside the United States.
Yahoo is exploring options to wriggle out of its 10-year search pact with Microsoft but has so far failed to identify an escape route, The Wall Street Journal reports.
Sprint Nextel will preload branded content from Time Inc. on select devices, offering subscribers access to entertainment, lifestyle, sports and business news.
Tumblr is rolling out a native application for Microsoft's Windows Phone 8 operating system, complementing its existing mobile social networking apps for Apple's iOS and Google's Android.
A new malware family dubbed BadNews has been identified in 32 Android applications with combined download totals between 2 million and 9 million, Lookout Mobile Security reports. Google has already removed all the apps in question and suspended the associated Google Play developer accounts, Lookout adds.
The value of ads running on Google's Android-enabled devices declined sharply quarter-over-quarter, while ads for Apple's iOS-enabled devices grew, according to a new report from MoPub. In fact, devices running iOS--including the iPhone, iPad and iPod touch--control over 75 percent of ad spend share, the report said.
NEW YORK--Google is working on ways to enhance how mobile advertisers can track how effective their mobile ads are, even as consumers move between mobile devices and desktop computers, according to a senior Google executive.
Wanderful Media today launched its redesigned Find&Save service, which is a site for newspapers to connect shoppers with local retailers, both big and small. Wanderful is funded by a group of the nation's largest newspaper companies, and the effort represents another attempt by newspapers to remain relevant in the digital--and mobile--age.