Tag:

Mobile Advertising

Latest Headlines

Latest Headlines

Apple's iAd slashes minimum spend to $50 with Workbench rollout

Apple is rolling out iAd Workbench, a suite of new self-serve advertising tools enabling iOS developers to promote their applications for as little as $50.

Google to shutter AdWhirl, mobile app developers angered

Google will shut down its AdWhirl mobile advertising mediation platform at the end of September, according to a notice on the AdWhirl homepage. Google also confirmed the move in a letter sent to developer partners.

'Candy Crush Saga' maker King ditches in-app advertising business

King, the company behind the wildly popular mobile game Candy Crush Saga, announced it will discontinue its mobile advertising efforts, instead focusing solely on revenue from in-app purchases.

eMarketer: Desktop ad spending to peak in 2014 as mobile spending surges

Advertiser spending on desktop formats like search and banners is expected to reach its peak in 2014, declining in subsequent years as brands shift their focus to the mobile platform, eMarketer forecasts.

Report: Apple inks Sony to iRadio deal, WWDC reveal expected

Apple has completed a streaming music licensing agreement with Sony Music Entertainment, setting the stage for the computing giant to formally announce its long-anticipated iRadio service during next week's Worldwide Developers Conference,  AllThingsD  reports.

Facebook dumping half of ad units to eliminate redundancies

Facebook revealed it will sunset more than a dozen different advertising formats across its mobile and desktop platforms, taking steps to create a simpler, more consistent experience for both marketers and consumers.

Google: YouTube mobile ad sales tripled over last six months

Google's YouTube video unit has tripled its mobile advertising sales over the last six months, YouTube Vice President of Sales Lucas Watson told  Bloomberg.

Tapjoy restructures executive team, slashes staff

Mobile advertising and monetization firm Tapjoy is reshuffling its executive ranks and laying off more than 20 staffers--roughly 10 percent of its total headcount-- TechCrunch  reports.

Report: Apple overhauling iAd business in tandem with iRadio rollout

Apple is revamping its iAd mobile advertising business, shifting the unit's focus away from campaigns integrated into iOS applications to messages supporting the forthcoming iRadio streaming music service,  Bloomberg  reports.

Pandora: Mobile ad revenues surge 101%, outpacing listener hour growth

Pandora Media reported first-quarter fiscal 2014 revenues of $125.5 million, a 55 percent year-over-year increase fueled by the continued growth of the streaming music service's mobile advertising efforts. Losses nevertheless widened to $28.6 million from $20.2 million during the year-ago period as content costs jumped 48 percent to $82.9 million.