Pandora Media is removing a 40-hour monthly listening limit on its free mobile streaming music service, stating it is able to make the change thanks to increasing mobile advertising revenues.
Mobile advertising spending is on track to increase 95 percent this year, accounting for 20.1 percent of all digital ad spending and 5 percent of total media ad spending, researcher eMarketer reports.
Apple will launch its iTunes Radio in September and a handful of blue-chip brand partners are lining up to support the new streaming music service, Advertising Age reports.
Millennial Media is acquiring rival mobile advertising network Jumptap, a move to challenge Google's dominance in the segment.
A month after rolling out a new version of its popular Maps application introducing a dedicated user interface for tablets alongside new search and discovery features, Google is continuing the revamp by delivering more relevant advertisements inspired by local search traffic.
Facebook unveiled Mobile Games Publishing, a new pilot program offering select game developers promotional support across the social networking giant's mobile apps in exchange for a share of resulting revenues.
Two major advertising trade groups recently released guidelines on how their respective members should handle the collection of mobile user data. The Digital Advertising Alliance, which leads the advertising industry's targeted ad privacy program, and the Network Advertising Initiative, which covers third party ad networks and exchanges, published guidelines on the collection and retention of information on mobile users.
Facebook is testing new ad units that insert recommendations for mobile games directly into a user's notifications tab, alongside comments, likes and other social interactions.
Apple's iOS led all rival mobile operating systems on worldwide advertising impressions and revenue during the second quarter of 2013, according to Opera Mediaworks' latest State of Mobile Advertising report.
Facebook revealed that its streamlined Facebook for Every Phone application has eclipsed the 100 million active user benchmark, corresponding to roughly one out of every eight of the social network's mobile users worldwide.