Apple's iOS generated 64 percent of impressions across the Velti mobile advertising platform in May 2013, up 5 percentage points year-over-year, according to Velti's latest State of Mobile Advertising Report. Google's Android accounted for 36 percent of impressions last month, down from 41 percent in May 2012.
Facebook is testing a new mobile game publishing platform designed to help the social network monetize its mobile efforts beyond advertising revenues.
More than 1 million U.S. consumers have downloaded adware to Android devices over the past 12 months, according to a new report issued by Lookout Mobile Security.
Facebook is quietly working on a mobile news reader application that curates content from the social network's users and digital content providers in a magazine-style visual format optimized for smartphones and tablets, The Wall Street Journal reports.
Increasing app engagement is no easy task. While it's hard enough to get new users for an app, retaining that userbase is no piece of cake either. Loyalty programs are one method that some app developers are now using to tackle this issue. Loyalty programs are nothing new, of course, nor are advertising efforts to engage users. Credit card companies already use these programs to encourage members to spend money and gain rewards. So what makes mobile app loyalty programs--like those from Pocket Change and others--special?
Apple is rolling out iAd Workbench, a suite of new self-serve advertising tools enabling iOS developers to promote their applications for as little as $50.
Google will shut down its AdWhirl mobile advertising mediation platform at the end of September, according to a notice on the AdWhirl homepage. Google also confirmed the move in a letter sent to developer partners.
King, the company behind the wildly popular mobile game Candy Crush Saga, announced it will discontinue its mobile advertising efforts, instead focusing solely on revenue from in-app purchases.
Advertiser spending on desktop formats like search and banners is expected to reach its peak in 2014, declining in subsequent years as brands shift their focus to the mobile platform, eMarketer forecasts.
Apple has completed a streaming music licensing agreement with Sony Music Entertainment, setting the stage for the computing giant to formally announce its long-anticipated iRadio service during next week's Worldwide Developers Conference, AllThingsD reports.