Mobile advertising's proponents remain bullish on the medium's future. A new BIA/Kelsey report projects total U.S. mobile ad spending will surge from $3.2 billion in 2012 to $16.8 billion in 2017, fueled in part by the growth of the mobile local advertising segment, which is expected to increase from revenues of $1.2 billion a year ago to $9.1 billion by the end of the forecast period, representing a compound annual growth rate of 49.3 percent.
Rovio Entertainment reported full-year 2012 revenues of $195 million, up from $97 million the previous year, fueled by continuing demand for its Angry Birds games as well as branded merchandise.
Nuance Communications unveiled Voice Ads, a new mobile advertising format enabling consumers to interact directly with campaigns by speaking into their smartphones.
Twitter is on pace to generate global advertising revenues of $582.8 million in 2013, with mobile ads yielding 53 percent of that total, or $308.9 million, research firm eMarketer forecasts.
Facebook is overhauling its mobile app install ads program, enabling developers to reach specific versions of Apple's iOS and Google's Android.
Google today released a new tool the company said will help marketers better understand how their mobile ads can affect overall sales. Google's new "Full Value of Mobile" initiative is geared toward educating advertisers on exactly what they can expect to earn when they spend money on mobile advertisements and is part of a wider effort inside of Google to speed the development of its mobile advertising business.
A week after Google Play ousted a number of ad-blocker applications, one of the affected apps, Adblock Plus, has released an updated version that sidesteps the storefront altogether.
Beginning May 1, Apple will no longer accept iOS applications or app updates that access unique device identifiers [UDIDs] in iPhones and iPads.
Pandora Media is extending its digital music platform to devices running Microsoft's Windows Phone 8, pledging an uncapped mobile listening experience throughout the remainder of this year.
Spotify is pressing recording industry partners to consider offering consumers new ways to sample its streaming music service, contending that improving the mobile experience will increase interest in paid subscriptions.