The value of ads running on Google's Android-enabled devices declined sharply quarter-over-quarter, while ads for Apple's iOS-enabled devices grew, according to a new report from MoPub. In fact, devices running iOS--including the iPhone, iPad and iPod touch--control over 75 percent of ad spend share, the report said.
NEW YORK--Google is working on ways to enhance how mobile advertisers can track how effective their mobile ads are, even as consumers move between mobile devices and desktop computers, according to a senior Google executive.
Wanderful Media today launched its redesigned Find&Save service, which is a site for newspapers to connect shoppers with local retailers, both big and small. Wanderful is funded by a group of the nation's largest newspaper companies, and the effort represents another attempt by newspapers to remain relevant in the digital--and mobile--age.
Foursquare has secured $41 million in financing from private equity fund Silver Lake Partners and venture capital firms Andreessen Horowitz, Union Square Ventures, O'Reilly AlphaTech Ventures and Spark Capital.
Motricity will now operate under the Voltari mobile advertising brand after stockholders approved a reorganization plan during a special meeting Tuesday.
Mobile publishers like Facebook, Twitter, Pandora and The Weather Channel are rapidly gaining control of the U.S. mobile display advertising market, ending years of dominance by ad networks like Google, Millennial Media and Apple, research firm IDC reports.
FairSearch, a coalition of 17 technology and search firms including Microsoft, Nokia, Oracle, Expedia and Hotwire, has filed a formal complaint with European antitrust regulators alleging that Google is exploiting its open-source Android mobile operating system to "cement its control over consumer Internet data for online advertising as usage shifts to mobile."
Mobile advertising's proponents remain bullish on the medium's future. A new BIA/Kelsey report projects total U.S. mobile ad spending will surge from $3.2 billion in 2012 to $16.8 billion in 2017, fueled in part by the growth of the mobile local advertising segment, which is expected to increase from revenues of $1.2 billion a year ago to $9.1 billion by the end of the forecast period, representing a compound annual growth rate of 49.3 percent.
Rovio Entertainment reported full-year 2012 revenues of $195 million, up from $97 million the previous year, fueled by continuing demand for its Angry Birds games as well as branded merchandise.
Nuance Communications unveiled Voice Ads, a new mobile advertising format enabling consumers to interact directly with campaigns by speaking into their smartphones.