Tag:

Mobile Advertising

Latest Headlines

Latest Headlines

Report: Apple inks Sony to iRadio deal, WWDC reveal expected

Apple has completed a streaming music licensing agreement with Sony Music Entertainment, setting the stage for the computing giant to formally announce its long-anticipated iRadio service during next week's Worldwide Developers Conference,  AllThingsD  reports.

Facebook dumping half of ad units to eliminate redundancies

Facebook revealed it will sunset more than a dozen different advertising formats across its mobile and desktop platforms, taking steps to create a simpler, more consistent experience for both marketers and consumers.

Google: YouTube mobile ad sales tripled over last six months

Google's YouTube video unit has tripled its mobile advertising sales over the last six months, YouTube Vice President of Sales Lucas Watson told  Bloomberg.

Tapjoy restructures executive team, slashes staff

Mobile advertising and monetization firm Tapjoy is reshuffling its executive ranks and laying off more than 20 staffers--roughly 10 percent of its total headcount-- TechCrunch  reports.

Report: Apple overhauling iAd business in tandem with iRadio rollout

Apple is revamping its iAd mobile advertising business, shifting the unit's focus away from campaigns integrated into iOS applications to messages supporting the forthcoming iRadio streaming music service,  Bloomberg  reports.

Pandora: Mobile ad revenues surge 101%, outpacing listener hour growth

Pandora Media reported first-quarter fiscal 2014 revenues of $125.5 million, a 55 percent year-over-year increase fueled by the continued growth of the streaming music service's mobile advertising efforts. Losses nevertheless widened to $28.6 million from $20.2 million during the year-ago period as content costs jumped 48 percent to $82.9 million.

Microsoft revamps YouTube app for Windows Phone to appease Google

Microsoft has updated its YouTube video application for Windows Phone a week after receiving a cease-and-desist letter from Google demanding the app's removal.

AT&T rolls out multi-platform AdWorks Blueprint audience targeting effort

AT&T introduced AdWorks Blueprint, an audience-targeting initiative that combines anonymous data from the operator's mobile, online and TV users with insights from third-party data providers to help advertisers deliver more relevant messages.

Sprint scoops up Handmark, OneLouder to boost mobile ad aspirations

Sprint Nextel has acquired mobile software development and distribution firm Handmark, along with its social media apps and ad unit, OneLouder. The deal officially closed last month. Financial terms were not disclosed.

Google rebuilds AdMob to boost mobile app monetization, installs

Google is rolling out a revamped version of its AdMob mobile advertising network, promising app developers a host of new tools to improve discovery, distribution and monetization.