Mobile Advertising

Latest Headlines

Latest Headlines

Android malware disguised as mobile ad network infects up to 9M devices

A new malware family dubbed BadNews has been identified in 32 Android applications with combined download totals between 2 million and 9 million, Lookout Mobile Security reports. Google has already removed all the apps in question and suspended the associated Google Play developer accounts, Lookout adds.

Report: Android lags iOS in mobile ad spend, value

The value of ads running on Google's Android-enabled devices declined sharply quarter-over-quarter, while ads for Apple's iOS-enabled devices grew, according to a new report from MoPub. In fact, devices running iOS--including the iPhone, iPad and iPod touch--control over 75 percent of ad spend share, the report said.

Google, Millennial Media executives debate future of mobile advertising

NEW YORK--Google is working on ways to enhance how mobile advertisers can track how effective their mobile ads are, even as consumers move between mobile devices and desktop computers, according to a senior Google executive.

Through Wanderful's Find&Save, local newspapers try to tap into mobile retail game

Wanderful Media today launched its redesigned Find&Save service, which is a site for newspapers to connect shoppers with local retailers, both big and small. Wanderful is funded by a group of the nation's largest newspaper companies, and the effort represents another attempt by newspapers to remain relevant in the digital--and mobile--age.

Foursquare nabs $41M to fuel mobile advertising ambitions

Foursquare has secured $41 million in financing from private equity fund Silver Lake Partners and venture capital firms Andreessen Horowitz, Union Square Ventures, O'Reilly AlphaTech Ventures and Spark Capital.

Motricity reorganizes under Voltari mobile advertising brand

Motricity will now operate under the Voltari mobile advertising brand after stockholders approved a reorganization plan during a special meeting Tuesday.

IDC: Facebook, Twitter usurp mobile display ad lead from Google, Millennial Media

Mobile publishers like Facebook, Twitter, Pandora and The Weather Channel are rapidly gaining control of the U.S. mobile display advertising market, ending years of dominance by ad networks like Google, Millennial Media and Apple, research firm IDC reports.

Android dominance targeted in Microsoft, Nokia antitrust complaint

FairSearch, a coalition of 17 technology and search firms including Microsoft, Nokia, Oracle, Expedia and Hotwire, has filed a formal complaint with European antitrust regulators alleging that Google is exploiting its open-source Android mobile operating system to "cement its control over consumer Internet data for online advertising as usage shifts to mobile."

Voice interaction looks to quiet mobile advertising's critics

Mobile advertising's proponents remain bullish on the medium's future. A new BIA/Kelsey report projects total U.S. mobile ad spending will surge from $3.2 billion in 2012 to $16.8 billion in 2017, fueled in part by the growth of the mobile local advertising segment, which is expected to increase from revenues of $1.2 billion a year ago to $9.1 billion by the end of the forecast period, representing a compound annual growth rate of 49.3 percent.

Rovio doubles revenues in 2012, total game downloads eclipse 1.7B

Rovio Entertainment reported full-year 2012 revenues of $195 million, up from $97 million the previous year, fueled by continuing demand for its Angry Birds games as well as branded merchandise.