Apple is revamping its iAd mobile advertising business, shifting the unit's focus away from campaigns integrated into iOS applications to messages supporting the forthcoming iRadio streaming music service, Bloomberg reports.
Pandora Media reported first-quarter fiscal 2014 revenues of $125.5 million, a 55 percent year-over-year increase fueled by the continued growth of the streaming music service's mobile advertising efforts. Losses nevertheless widened to $28.6 million from $20.2 million during the year-ago period as content costs jumped 48 percent to $82.9 million.
Microsoft has updated its YouTube video application for Windows Phone a week after receiving a cease-and-desist letter from Google demanding the app's removal.
AT&T introduced AdWorks Blueprint, an audience-targeting initiative that combines anonymous data from the operator's mobile, online and TV users with insights from third-party data providers to help advertisers deliver more relevant messages.
Sprint Nextel has acquired mobile software development and distribution firm Handmark, along with its social media apps and ad unit, OneLouder. The deal officially closed last month. Financial terms were not disclosed.
Google is rolling out a revamped version of its AdMob mobile advertising network, promising app developers a host of new tools to improve discovery, distribution and monetization.
Devices running Google's Android generated 52 percent of all mobile advertising impressions across the Millennial Media network during the first quarter of 2013, jumping from 49 percent in the year-ago quarter.
Twitter is teaming with sports media giant ESPN to offer ad-supported video highlights posted moments after live action unfolds across ESPN's family of networks.
Millennial Media reported revenues of $49.4 million for the first quarter of 2013, a year-over-year increase of 50.1 percent. Around 18 percent of the company's revenue came from outside the United States.
Yahoo is exploring options to wriggle out of its 10-year search pact with Microsoft but has so far failed to identify an escape route, The Wall Street Journal reports.