Mobile Advertising

Latest Headlines

Latest Headlines

Mobile Marketing Association issues EMEA guidelines

The Mobile Marketing Association announced the release of its Mobile Advertising Guidelines for the Europe, Middle East and Africa region. The guidelines promise to foster mobile advertising

The New York Times lists real estate on mobile

The New York Times announced a new mobile service bringing to handsets listings and information from the newspaper's Real Estate section. Mobile users may now send and receive detailed property

Ad-supported MVNO Blyk premieres in U.K.

Blyk, the ad-supported MVNO first announced in March by co-founders Pekka

Google now mulling 3G for gPhone

Although Google remains mum on the subject of its much-rumored branded handset, Digitimes reports the search giant is in the process of finalizing the device specifications, operating system,

Gofresh debuts mobile social advertising network

Gofresh, the parent company of off-deck mobile community itsmy.com, announced the imminent launch of what it calls the world's first mobile social advertising network. The service, which runs on a

ALSO NOTED: ClearSky Mobile Media announces carrier deals; Sony Pictures Digital Entertainment bolsters marketing efforts; and

> ClearSky Mobile Media announces carrier deals with Mobi PCS and CC Communications.

Google debuts AdSense for Mobile

Google continued its acceleration into the mobile market, announcing the launch of AdSense for Mobile, a new service promising to establish a wireless advertising network matching the search giant's

Nokia purchases Enpocket

Nokia announced its acquisition of Boston-based mobile advertising service provider Enpocket. Financial terms of the agreement were not disclosed. According to Nokia, the deal will accelerate the

Evite crashes 4INFO's party

SMS-based publishing and advertising service provider 4INFO announced the addition of seven new content and publishing partners, most notably Internet social event planning service Evite. Additional

itsmy.com adds backing music to social networking

Ad-funded mobile social networking service itsmy.com announced the addition of background and image music for its 600,000 personal mobile homepages. The off-deck itsmy.com community now offers users