Mobile Advertising

Latest Headlines

Latest Headlines

Nokia purchases Enpocket

Nokia announced its acquisition of Boston-based mobile advertising service provider Enpocket. Financial terms of the agreement were not disclosed. According to Nokia, the deal will accelerate the

Evite crashes 4INFO's party

SMS-based publishing and advertising service provider 4INFO announced the addition of seven new content and publishing partners, most notably Internet social event planning service Evite. Additional

itsmy.com adds backing music to social networking

Ad-funded mobile social networking service itsmy.com announced the addition of background and image music for its 600,000 personal mobile homepages. The off-deck itsmy.com community now offers users

iO global launches North American operations

Integrated mobile content solutions provider iO global, a spinoff of British Telecommunication's venture program, announced the launch of its North American operations. The firm's flagship iO Mobile

4th Screen inks mobile advertising deal with ITV

Mobile advertising agency 4th Screen Advertising announced it signed an extended contract with British national broadcaster ITV. The deal follows a six-month trial, during which time 4th Screen

DEALS: Redback Wireless acquiring 2rema Technologies

MobiTV to air Notre Dame home football games. DEALSWHOWITHWHATSCOOPRedback Wireless2rema Technologiesannounced acquisitionMobile advertising solutions provider Redback Wireless

Google brings AdWords to mobile search

Google announced it will begin including AdWords advertisements within Google Mobile Search results. "We are happy to announce a new feature that will allow you to easily reach additional

Museum of Fine Arts draws up mobile program

The Museum of Fine Arts, Boston announced the launch of MFA Mobile, a program developed by communications agency Hill Holliday that enables users to download museum masterpieces to their mobile

Greystripe, Hands-On ink ad-supported game deal

Ad-supported mobile games and applications distributor Greystripe announced a partnership with games publisher Hands-On Mobile to deliver popular titles free to consumers. Greystripe's distribution

Twistbox scores $19.5 million in venture financing

Mobile content producer and publisher Twistbox Entertainment announced the completion of a $19.5 million round of financing led by an affiliate of ValueAct Capital and other strategic investors.