Mobile analytics startup Localytics has raised $35 million in funding round led by Sapphire Ventures with participation from Foundation Capital and Polaris Partners.
Enterprises are becoming more interested in mobile analytics services, judges Kathryn Weldon, principal analyst for enterprise mobility at Current Analysis.
Check out the hottest mobile IT news for July 22, including Yahoo's latest mobile move, where Google has a leg up on Apple, the potential drawbacks to wearables according to TechNavio, a new COO for BlackBerry and the newest service expected to explode in Malaysia.
Enterprises are rapidly moving ahead with development and deployment of a variety of mobile apps to make their mobile workers more productive, judging by the three stories in Wednesday's issue of FierceMobileIT.
Now that many organizations have the front-end of their mobile applications squared away, it's time for them to look at the back-end of their mobile apps; specifically, mobile analytics.
More than half of firms have not implemented mobile analytics products, according to a survey of 350 eBusiness professionals by Forrester Research.
IBM unveiled Thursday its IBM MobileFirst portfolio that includes mobile security, analytics, application development software, and cloud-based services, as well as an expanded partnership with AT&T.
Flurry completed a fourth round of funding totaling $25 million, increasing total investment in the mobile app analytics firm to $51.6 million. In addition, the company said it is on pace to file an IPO as early as next year.
Fiksu has closed a Series B financing round totaling $10 billion. New investor Qualcomm Ventures led the round, with existing investor Charles River Ventures also contributing. The mobile user acquisition platform has now raised $17.8 million in total funding.
Google unveiled Mobile App Analytics, enabling developers and publishers to more effectively measure their application usage and performance.