Mobile Analytics

Latest Headlines

Latest Headlines

What is your firm's mobile 'app-titude'?

Enterprises are rapidly moving ahead with development and deployment of a variety of mobile apps to make their mobile workers more productive, judging by the three stories in Wednesday's issue of FierceMobileIT.

Time is ripe for mobile analytics

Now that many organizations have the front-end of their mobile applications squared away, it's time for them to look at the back-end of their mobile apps; specifically, mobile analytics.

Firms are missing the boat on mobile analytics, warns Forrester

More than half of firms have not implemented mobile analytics products, according to a survey of 350 eBusiness professionals by Forrester Research.

IBM, AT&T team on IBM MobileFirst offering

IBM unveiled Thursday its IBM MobileFirst portfolio that includes mobile security, analytics, application development software, and cloud-based services, as well as an expanded partnership with AT&T.

Flurry raises $25M, on track for IPO in 2013

Flurry completed a fourth round of funding totaling $25 million, increasing total investment in the mobile app analytics firm to $51.6 million. In addition, the company said it is on pace to file an IPO as early as next year.

Qualcomm leads $10M investment in app marketing platform Fiksu

Fiksu has closed a Series B financing round totaling $10 billion. New investor Qualcomm Ventures led the round, with existing investor Charles River Ventures also contributing. The mobile user acquisition platform has now raised $17.8 million in total funding.

Google launches mobile app analytics to help developers measure usage

Google unveiled Mobile App Analytics, enabling developers and publishers to more effectively measure their application usage and performance.

Activision, Flurry team for third-party mobile game publishing effort

Gaming giant Activision Publishing is teaming with mobile application analytics firm Flurry for a new initiative designed to aid third-party developers in their efforts to build, distribute and market titles for Apple's iOS and Google's Android.

Flurry launches mobile ad analytics service for app marketers

Mobile app analytics firm Flurry introduced Ad Analytics, enabling mobile app marketers to measure the effectiveness of traffic acquisition campaigns across advertising networks including Google's AdMob, Apple's iAd and independent Millennial Media.

Openwave Mobility rolls out real-time data traffic tools

NEW ORLEANS--Openwave Mobility introduced new versions of its Price Plan Innovation and Mobile Analytics services, promising operators deeper insights into mobile data traffic across their networks.