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mobile banner ads

Latest Headlines

Latest Headlines

News Scan: FCC launches mobile health task force; Marketers shut mobile banner ads; more

Quick rundownon the latest mobile IT news for Monday, 3/10 including: the new mobile taskforce at the FCC, a push for native advertising versus banner ads in mobile, mobile payment system Paym unveiled by U.K. banks, Chinese making up over half of mobile handset shipments next year and Samsung's role as supplier of Apple's new A8 chip in smartphones.

Yahoo ditches banner ads, others may follow suit

The rise of mobile browsing means people are using devices with smaller screens with no room for clunky banner ads. Yahoo is ditching banner ads completely by encouraging marketers to buy "Stream ads"--a term the company uses for their native ad placements.