Mobile couponing will drive a doubling of electronic coupon (e-coupon) use over the next three years, rising from 16 billion e-coupons redeemed in 2014 to 31 billion in 2019, predicts market research firm Juniper Research.
Mobile barcode adoption has not taken off as rapidly in the United States as some analysts had predicted two or three years ago, but that hasn't discouraged mobile marketers and multi-national corporations from implementing QR codes and other 2D barcodes into their mobile strategies.
Fandango is extending its Mobile Ticket service to Apple's Passbook, the new iOS 6 application that collects users' movie passes, transit cards, retailer loyalty punchcards and related documents.
Mobile interaction with magazines increased dramatically in the second quarter of 2012, with the number of mobile barcodes in magazines alone growing 61 percent to 2,200 codes, according to a new report from mobile marketing firm Nellymoser.
Mobile interaction with magazines increased dramatically in the second quarter of 2012, with the number of mobile barcodes alone growing 61 percent to 2,000 codes, according to a new report.
NeoMedia granted Microsoft (NASDAQ:MSFT) global non-exclusive rights to its patent portfolio, which includes more than 74 patents pertaining to mobile barcodes management.
AT&T Mobility (NYSE:T) is extending its Mobile Barcode Services program to the small business segment, enabling SMBs to create, publish and manage their own 1D (UPC) and 2D (QR and Data Matrix)
Moviegoer services provider Fandango is expanding its paperless ticketing solution to Regal Entertainment Group, the nation's largest theater chain, enabling customers to purchase theater passes sent
A range of industry watchers believe mobile barcodes are key to connecting marketers with mobile users. And it seems the space is quickly gaining traction: A recent Compete survey showed 28 percent
The Microsoft Tag mobile barcode solution experienced 50 percent more scans in March 2011 than in any previous month, the software maker reports. The number of Tag scans per month has doubled over