Tag:

Mobile Channel

Latest Headlines

Latest Headlines

Number of mobile phone users tapping into mobile banking will double in 5 years, says Juniper

The number of mobile phone users tapping into mobile banking will double over the next five years, predicts Juniper Research.

Mobile marketing and the right to privacy

A mobile phone is a highly personal device, even more so than keys and a wallet or purse--most people have with them at all times. That makes the mobile phone a highly effective way to provide

One size doesn't fit all: A guide to mobile platforms for marketing

Brands and agencies recognize and agree that the mobile channel is a highly effective way to reach consumers. But the most successful campaigns are built on the understanding that the mobile channel

Mobile marketing: Mayberry or the Wild West?

Protect consumers and you protect the opportunity. That maxim applies to mobile marketing, where U.S. expenditures on mobile marketing for 2009 are $ 1.7 billion, according to MMA research. This