The number of mobile phone users tapping into mobile banking will double over the next five years, predicts Juniper Research.
A mobile phone is a highly personal device, even more so than keys and a wallet or purse--most people have with them at all times. That makes the mobile phone a highly effective way to provide
Brands and agencies recognize and agree that the mobile channel is a highly effective way to reach consumers. But the most successful campaigns are built on the understanding that the mobile channel
Protect consumers and you protect the opportunity. That maxim applies to mobile marketing, where U.S. expenditures on mobile marketing for 2009 are $ 1.7 billion, according to MMA research. This