New research reveals that if retailers want to lure the cream-of-the-crop shoppers, they'd better arm sales associates with mobile devices.
A strong mobile strategy is a must have for organizations today. With that in mind, here are some mobile facts that will help IT leaders factor mobile into their budgets.
Showrooming poses problems for brick-and-mortar stores that have overhead costs that purely online retailers don't have. Mobile commerce firm MobStac offers five tips to brick-and-mortar retailers to leverage mobility to lessen the impact of showrooming and encourage customers to make in-store purchases.
Now that many organizations have the front-end of their mobile applications squared away, it's time for them to look at the back-end of their mobile apps; specifically, mobile analytics.
More than half of retailers said mobile efforts are a top priority, identifying responsive design, mobile site optimization, and tablet redesign as focus areas, according to a survey of 70 retailers by Shop.org and Forrester Research.
Enterprises are looking for new ways to handle the rise of bring your own device and one emerging strategy is the use of geofencing.
Check out the hottest mobile IT news for Jan. 28 including Yahoo's latest purchase, the burgeoning sales of mobile devices in the United Kingdom, Intel's plans to win the tablet chip market, the latest numbers on smartphone shipments and Apple's plans to bring the iOS to your car.
Is mobile poised to become the biggest media and advertising channel in the world? It is according to a recent article by Business 2 Community.
Quick takes on the latest mobile IT news for Friday, 1/24 including: VoLTE spending, Apple and Samsung's top spots in semiconductor spending, Bluetooth's role in driving mobile commerce growth, consumer reaction to wearable devices and how spectrum license fee increases in the U.K. could slow 4G deployment.
Mobile 3.0 offers mobile users a new breed of "super apps" that are displacing one-off purchases with longer term subscription-based services and apps, as well as games offering months of immersive play, explains MEF, a global mobile content and commerce trade association.