Software giant SAP announced Thursday its SAP Digital Consumer Insight service that allows retailers to use customers' mobile data within the store to find out age and gender information and even where the shopper is coming from.
Fueled in part by increasing enterprise use, in-building mobile data traffic is forecast by ABI Research to growth by more than 600 percent by 2020.
A new iPhone feature called Wi-Fi Assist, introduced in the latest iOS 9 update, could result in data usage skyrocketing, explained an article at The Telegraph. In response to complaints, Apple is scrambling to defend its decision to turn it on by default.
To help its sales and marketing staff get a handle on the explosion of mobile data, scientific instrumentation firm Thermo Fischer Scientific deployed a mobile content management platform supplied by bigtincan, reported Baseline magazine.
T-Mobile announced Wednesday that it is revising is mobile phone and data plans for businesses with a simpler price structure.
Check out the hottest mobile IT stories for Wednesday, Nov. 26, including Yahoo and Microsoft vying to replace Google as the default iOS search engine, capabilities and sales of healthcare wearables to expand, mobile data to generate $50 billion in revenue by 2019, wireless packet core market revenues jump 20 percent in latest quarter and BlackBerry offers iPhone users up to $550 to switch to Passport.
Check out the hottest mobile IT news for Oct. 2, including the expected spend on mobile ads in the future, a free-to-use OS for the Internet of Things, a new offer from Groupon, a different kind of app from LinkedIn and what AT&T has done to surpass in the mobile wars.
The explosion in mobile data traffic is fueling the market for Wi-Fi test equipment, which Frost & Sullivan forecasts will top $1 billion in 2020, up from $529 million last year.
Mobile user frustration over high mobile roaming charges, the bane of business travelers and their firms, has just been eased a bit in Europe.
Check out the hottest mobile IT news for May 9, including the future of Microsoft's enterprise mobility efforts, how Indian IT experts are putting their experience to use, the way some mobile marketers are letting their customers do the work for them, the expected rise in tablet data subscriptions and how Wi-Fi hotspots will help with data crunches.