Many companies are failing in their mobile marketing strategy because they are making a number of major mistakes, warns online forms provider Formstack.
Next year, mobile marketing and digital advertising will share the top rank for digital marketing spend, according to Gartner.
Check out the hottest mobile IT news for Sept. 18, including the expansion plans BlackBerry has for BBM uses, a new financing round for mobile marketing startup Swrve, the moves banks are making to convince wary Europeans on mobile payments, where white-box devices are going to flourish and the effect 4G LTE will have on the fixed wireless market.
While Apple has finally seen the light on near field communication with the technology's inclusion in the new iPhone 6 models, NFC-enabled smartphones have been around for a while. In fact, there are 278 million NFC-enabled in circulation, up 300 percent from 2011.
Check out the hottest mobile IT news for Sept. 12, including the acquisition BlackBerry made to bolster security, 5 tips for adding value to mobile marketing, the move to secure the IoT, why one FCC official thinks Wi-Fi needs more unlicensed spectrum and the privacy concerns about a large portion of apps.
Check out the hottest mobile IT news for Thursday, July 17, including Microsoft to lay off 14 percent of workforce over next year, location-based push notifications will be the mobile marketing rage this holiday, connected car services to generate $17B in 2018, predicts Infonetics, MFFM software vendors supporting more mobile devices, operating systems and IT needs to assemble portfolio of digital workplace tools and services, advises Gartner.
Check out the hottest mobile IT stories for July 14, including the new mobile ad campaign from Ford, what popular Google app just got an iOS version, the hang-up that could prevent the 5.5-inch iPhone from coming out in 2014, the wireless provider with the best performance in U.S. cities and the disconnect on Cat6 manufacturers and mobile operators.
Check out the hottest mobile IT stories for July 7, including the top five selling phones of the first quarter, The companies utilizing mobile-social campaigns most effectively, the expected battery boost for the iPhone 6, the group of UK businesses that unilaterally banned Google Glass and the latest on browser adoption.
Check out the hottest mobile IT news for Wednesday, July 2, including Microsoft joining Qualcomm in an IoT standards group, Telefonica's E-Plus buy approved by European Commission, firms outsourcing mobile marketing efforts due to lack of in-house talent, increase of mobile broadband traffic and China's fastest growing Android phone maker Xiaomi reports 271 percent sales increase.
Marketers need to speed up the rate of data analysis and action based on that data in order to satisfy customers in an increasingly mobile society, according to Tony Costa, a senior analyst at Forrester Research.