Mobile Marketing

Latest Headlines

Latest Headlines

Urban Airship Connect wants to help businesses better understand their mobile customers

Mobile engagement company Urban Airship today announced Connect – its new service that provides businesses with real-time customer data that in turn allows those businesses and their marketers to target customers with relevant offers.

Infographic: Beyond BYOD--5 mobility trends impacting business

Enterprise mobility goes well beyond BYOD. It is also about mobile business intelligence, ultra-personalization in mobile marketing and creating consumer experiences in time through mobile moments. Here are five enterprise mobility trends that are impacting business beyond BYOD.

Infographic: If your mobile strategy isn't working, this might be why

Many companies are failing in their mobile marketing strategy because they are making a number of major mistakes, warns online forms provider Formstack.

Gartner: Mobile marketing, digital ads duke it out for most digital marketing dollars in 2015

Next year, mobile marketing and digital advertising will share the top rank for digital marketing spend, according to Gartner.

News Scan: BBM's new mobile payment features; Swrve pockets $10M;

Check out the hottest mobile IT news for Sept. 18, including the expansion plans BlackBerry has for BBM uses, a new financing round for mobile marketing startup Swrve, the moves banks are making to convince wary Europeans on mobile payments, where white-box devices are going to flourish and the effect 4G LTE will have on the fixed wireless market.

Infographic: What is NFC and what can it do?

While Apple has finally seen the light on near field communication with the technology's inclusion in the new iPhone 6 models, NFC-enabled smartphones have been around for a while. In fact, there are 278 million NFC-enabled in circulation, up 300 percent from 2011.

News Scan: BlackBerry beefs up BYOD bona fides; 5 tips to boost mobile marketing payoff; more

Check out the hottest mobile IT news for Sept. 12, including the acquisition BlackBerry made to bolster security, 5 tips for adding value to mobile marketing, the move to secure the IoT, why one FCC official thinks Wi-Fi needs more unlicensed spectrum and the privacy concerns about a large portion of apps.

News Scan: Microsoft to lay off 14% of workforce; Connected car services to generate $17B in 2018; more

Check out the hottest mobile IT news for Thursday, July 17, including Microsoft to lay off 14 percent of workforce over next year,   location-based push notifications will be the mobile marketing rage this holiday, connected car services to generate $17B in 2018, predicts Infonetics, MFFM software vendors supporting more mobile devices, operating systems and IT needs to assemble portfolio of digital workplace tools and services, advises Gartner.

News Scan: Ford gets musical with mobile; 5.5-inch iPhone 6 could be delayed; more

Check out the hottest mobile IT stories for July 14, including the new mobile ad campaign from Ford, what popular Google app just got an iOS version, the hang-up that could prevent the 5.5-inch iPhone from coming out in 2014, the wireless provider with the best performance in U.S. cities and the disconnect on Cat6 manufacturers and mobile operators.

News Scan: Apple bests Samsung for top selling model; Procter & Gamble tops for mobile campaigns; more

Check out the hottest mobile IT stories for July 7, including the top five selling phones of the first quarter, The companies utilizing mobile-social campaigns most effectively, the expected battery boost for the iPhone 6, the group of UK businesses that unilaterally banned Google Glass and the latest on browser adoption.