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Mobile Marketing

Latest Headlines

Latest Headlines

Infographic: What is NFC and what can it do?

While Apple has finally seen the light on near field communication with the technology's inclusion in the new iPhone 6 models, NFC-enabled smartphones have been around for a while. In fact, there are 278 million NFC-enabled in circulation, up 300 percent from 2011.

News Scan: BlackBerry beefs up BYOD bona fides; 5 tips to boost mobile marketing payoff; more

Check out the hottest mobile IT news for Sept. 12, including the acquisition BlackBerry made to bolster security, 5 tips for adding value to mobile marketing, the move to secure the IoT, why one FCC official thinks Wi-Fi needs more unlicensed spectrum and the privacy concerns about a large portion of apps.

News Scan: Microsoft to lay off 14% of workforce; Connected car services to generate $17B in 2018; more

Check out the hottest mobile IT news for Thursday, July 17, including Microsoft to lay off 14 percent of workforce over next year,   location-based push notifications will be the mobile marketing rage this holiday, connected car services to generate $17B in 2018, predicts Infonetics, MFFM software vendors supporting more mobile devices, operating systems and IT needs to assemble portfolio of digital workplace tools and services, advises Gartner.

News Scan: Ford gets musical with mobile; 5.5-inch iPhone 6 could be delayed; more

Check out the hottest mobile IT stories for July 14, including the new mobile ad campaign from Ford, what popular Google app just got an iOS version, the hang-up that could prevent the 5.5-inch iPhone from coming out in 2014, the wireless provider with the best performance in U.S. cities and the disconnect on Cat6 manufacturers and mobile operators.

News Scan: Apple bests Samsung for top selling model; Procter & Gamble tops for mobile campaigns; more

Check out the hottest mobile IT stories for July 7, including the top five selling phones of the first quarter, The companies utilizing mobile-social campaigns most effectively, the expected battery boost for the iPhone 6, the group of UK businesses that unilaterally banned Google Glass and the latest on browser adoption.

News Scan: Microsoft teams with Qualcomm on IoT standards; European regulator clears Telefonica's $11.7B E-Plus buy; more

Check out the hottest mobile IT news for Wednesday, July 2, including Microsoft joining Qualcomm in an IoT standards group, Telefonica's E-Plus buy approved by European Commission, firms outsourcing mobile marketing efforts due to lack of in-house talent, increase of mobile broadband traffic and China's fastest growing Android phone maker Xiaomi reports 271 percent sales increase.

Marketers need to analyze customer data quickly to survive, says Forrester

Marketers need to speed up the rate of data analysis and action based on that data in order to satisfy customers in an increasingly mobile society, according to Tony Costa, a senior analyst at Forrester Research.

News Scan: Microsoft's enterprise mobility vision; India invests in mobility; more

Check out the hottest mobile IT news for May 9, including the future of Microsoft's enterprise mobility efforts, how Indian IT experts are putting their experience to use, the way some mobile marketers are letting their customers do the work for them, the expected rise in tablet data subscriptions and how Wi-Fi hotspots will help with data crunches.

Rise of anti-social, secretly social apps presents hurdle for marketers

Mobile geolocation data has proven transformative for mobile marketers who view check-ins and in-store promotions as a boon to business. But a new mobile app could signal a sea change for mobile data collection.

Brands and ad agencies jockeying over data ownership

Is a showdown imminent over who owns the consumer data generated by mobile? Very possibly, according to a recent report.