Mobile geolocation data has proven transformative for mobile marketers who view check-ins and in-store promotions as a boon to business. But a new mobile app could signal a sea change for mobile data collection.
Is a showdown imminent over who owns the consumer data generated by mobile? Very possibly, according to a recent report.
There has been a sharp rise recently in the number of hotel searches on mobile devices. Yet, many hotels have not optimized their site for mobile devices or launched a mobile marketing strategy. Here are six tips for hotels to develop and implement a successful mobile strategy.
Many mobile marketers used the Mobile World Congress in Barcelona to present their new ideas and products for the future. Some rely on current technology, while others are looking forward to new products.
Quick rundown on the latest mobile IT news for Monday, 3/3 including: why migrating banner ads to mobile is a bad idea for marketers, Freescale Semiconductor creates a new microcontroller for wearables, tablets gain ground in 2013 as a whole while Apple shrinks, speedier 802.11ac access helps grow WLAN gear revenue and Apple's plans to expand its product line-up.
Check out the latest in mobile IT news for Feb. 27, including the unveiling of the Boeing Black smartphone, how Burger King could improve its customer communication, predictions about the eventual decline of the smartphone market, the future of LTE across the globe and the rise of wireless gigabit connections.
Irish mobile marketing company Brandtone unveiled its programmatic mobile marketing platform, Konnect, at Mobile World Congress in Barcelona Feb. 24. Kicking the tires on the new technology was consumer goods powerhouse Unilever, which launched its first mobile campaign with the tool to mobile devices across India from the Brandtone booth at the show.
More people plan to conduct mobile commerce transactions this year than they did last year, finds research released Feb. 19 by mobile advertising company inMobi. Eighty-three percent of survey respondents worldwide, a 15 percent increase from 2013, plan to conduct mobile commerce in the next 12 months.
"Pull" mobile marketing techniques such as responsively-designed websites and customer-facing apps get a lot of attention, but "push" marketing--where a company meets the end user rather than waiting for the audience to come to it--is also important. And sometimes, it's a tougher nut to crack.
Two recent studies have shown that young mothers spend more time on mobile devices than any other segment of the population.