Tag:

Mobile Marketing

Latest Headlines

Latest Headlines

News Scan: Mobile ads are not your father's online ads; Tablet sales surge 68%; more

Quick rundown on the latest mobile IT news for Monday, 3/3 including: why migrating banner ads to mobile is a bad idea for marketers, Freescale Semiconductor creates a new microcontroller for wearables, tablets gain ground in 2013 as a whole while Apple shrinks, speedier 802.11ac access helps grow WLAN gear revenue and Apple's plans to expand its product line-up.

News scan: Boeing goes Black; Burger King not serving SMS the customer's way; More

Check out the latest in mobile IT news for Feb. 27, including the unveiling of the Boeing Black smartphone, how Burger King could improve its customer communication, predictions about the eventual decline of the smartphone market, the future of LTE across the globe and the rise of wireless gigabit connections.

Unilever leveraging new mobile marketing platform

Irish mobile marketing company Brandtone unveiled its programmatic mobile marketing platform, Konnect, at Mobile World Congress in Barcelona Feb. 24. Kicking the tires on the new technology was consumer goods powerhouse Unilever, which launched its first mobile campaign with the tool to mobile devices across India from the Brandtone booth at the show.

Mobile commerce to increase in 2014, finds study

More people plan to conduct mobile commerce transactions this year than they did last year, finds research released Feb. 19 by mobile advertising company inMobi. Eighty-three percent of survey respondents worldwide, a 15 percent increase from 2013, plan to conduct mobile commerce in the next 12 months.

Mobile marketing: It pays to be pushy

"Pull" mobile marketing techniques such as responsively-designed websites and customer-facing apps get a lot of attention, but "push" marketing--where a company meets the end user rather than waiting for the audience to come to it--is also important. And sometimes, it's a tougher nut to crack.

Young moms rule the mobile scene

Two recent studies have shown that young mothers spend more time on mobile devices than any other segment of the population.

SMBs' mobile presence lagging

Most small- to mid-sized businesses (SMBs) in the United States don't have mobile-friendly communications and services for customers. Fifty-nine percent of U.S. SMB websites aren't set up for customers to research and make purchases on their mobile devices.

News Scan: Apple mulls mobile payments; Surface comes up for air; more

Quick takes on the latest mobile IT news for Monday, 1/27 including: Apple's possible adoption of mobile payments, a recent boost in Microsoft's Surface sales, CPG brands' use of mobile marketing to reach customers, semiconductor growth due to wearables and IoT devices and Sprint's new course of action in job cuts.

Mobility, big data will combine to transform enterprises, says Forrester

Mobility and big data will combine to transform the way firms do business, particularly how they relate to their customers, predicts Forrester Research.

News Scan: Microsoft mobile app lets you control presentations; iPad dominates mobile email marketing sales; More

Quick takes on mobile IT news for Wednesday, 11/20 including: controlling presentations via Windows Phone 8 devices, domination of iPad users in mobile online sales, retailers beef up mobile technology and strategy, the effect BYOD, MDM, big data and app management have on enterprise mobility and the latest in the Samsung/Apple patent case.