Mobile Marketing

Latest Headlines

Latest Headlines

News Scan: Microsoft teams with Qualcomm on IoT standards; European regulator clears Telefonica's $11.7B E-Plus buy; more

Check out the hottest mobile IT news for Wednesday, July 2, including Microsoft joining Qualcomm in an IoT standards group, Telefonica's E-Plus buy approved by European Commission, firms outsourcing mobile marketing efforts due to lack of in-house talent, increase of mobile broadband traffic and China's fastest growing Android phone maker Xiaomi reports 271 percent sales increase.

Marketers need to analyze customer data quickly to survive, says Forrester

Marketers need to speed up the rate of data analysis and action based on that data in order to satisfy customers in an increasingly mobile society, according to Tony Costa, a senior analyst at Forrester Research.

News Scan: Microsoft's enterprise mobility vision; India invests in mobility; more

Check out the hottest mobile IT news for May 9, including the future of Microsoft's enterprise mobility efforts, how Indian IT experts are putting their experience to use, the way some mobile marketers are letting their customers do the work for them, the expected rise in tablet data subscriptions and how Wi-Fi hotspots will help with data crunches.

Rise of anti-social, secretly social apps presents hurdle for marketers

Mobile geolocation data has proven transformative for mobile marketers who view check-ins and in-store promotions as a boon to business. But a new mobile app could signal a sea change for mobile data collection.

Brands and ad agencies jockeying over data ownership

Is a showdown imminent over who owns the consumer data generated by mobile? Very possibly, according to a recent report.

Infographic: 6 tips for an effective hotel mobile strategy

There has been a sharp rise recently in the number of hotel searches on mobile devices. Yet, many hotels have not optimized their site for mobile devices or launched a mobile marketing strategy. Here are six tips for hotels to develop and implement a successful mobile strategy.

Mobile World Congress brings new ideas, products to mobile marketing

Many mobile marketers used the Mobile World Congress in Barcelona to present their new ideas and products for the future. Some rely on current technology, while others are looking forward to new products.

News Scan: Mobile ads are not your father's online ads; Tablet sales surge 68%; more

Quick rundown on the latest mobile IT news for Monday, 3/3 including: why migrating banner ads to mobile is a bad idea for marketers, Freescale Semiconductor creates a new microcontroller for wearables, tablets gain ground in 2013 as a whole while Apple shrinks, speedier 802.11ac access helps grow WLAN gear revenue and Apple's plans to expand its product line-up.

News scan: Boeing goes Black; Burger King not serving SMS the customer's way; More

Check out the latest in mobile IT news for Feb. 27, including the unveiling of the Boeing Black smartphone, how Burger King could improve its customer communication, predictions about the eventual decline of the smartphone market, the future of LTE across the globe and the rise of wireless gigabit connections.

Unilever leveraging new mobile marketing platform

Irish mobile marketing company Brandtone unveiled its programmatic mobile marketing platform, Konnect, at Mobile World Congress in Barcelona Feb. 24. Kicking the tires on the new technology was consumer goods powerhouse Unilever, which launched its first mobile campaign with the tool to mobile devices across India from the Brandtone booth at the show.