More people plan to conduct mobile commerce transactions this year than they did last year, finds research released Feb. 19 by mobile advertising company inMobi. Eighty-three percent of survey respondents worldwide, a 15 percent increase from 2013, plan to conduct mobile commerce in the next 12 months.
"Pull" mobile marketing techniques such as responsively-designed websites and customer-facing apps get a lot of attention, but "push" marketing--where a company meets the end user rather than waiting for the audience to come to it--is also important. And sometimes, it's a tougher nut to crack.
Two recent studies have shown that young mothers spend more time on mobile devices than any other segment of the population.
Most small- to mid-sized businesses (SMBs) in the United States don't have mobile-friendly communications and services for customers. Fifty-nine percent of U.S. SMB websites aren't set up for customers to research and make purchases on their mobile devices.
Quick takes on the latest mobile IT news for Monday, 1/27 including: Apple's possible adoption of mobile payments, a recent boost in Microsoft's Surface sales, CPG brands' use of mobile marketing to reach customers, semiconductor growth due to wearables and IoT devices and Sprint's new course of action in job cuts.
Mobility and big data will combine to transform the way firms do business, particularly how they relate to their customers, predicts Forrester Research.
Quick takes on mobile IT news for Wednesday, 11/20 including: controlling presentations via Windows Phone 8 devices, domination of iPad users in mobile online sales, retailers beef up mobile technology and strategy, the effect BYOD, MDM, big data and app management have on enterprise mobility and the latest in the Samsung/Apple patent case.
Increasing mobile demand on the part of consumers indicates a growth in mobile marketing opportunities. Yet, many companies aren't focused enough on their brand's mobile presence. The Drum presents several reasons mobile marketing is lagging compared to more traditional marketing channels.
Digital commerce and payment processing services firm First Data acquired consumer loyalty platform Perka for an undisclosed consideration.
FierceMobileIT subscribers, get ready! To keep up with the fast pace of mobile IT news, we are publishing daily starting Monday, Oct. 7.