Increasing mobile demand on the part of consumers indicates a growth in mobile marketing opportunities. Yet, many companies aren't focused enough on their brand's mobile presence. The Drum presents several reasons mobile marketing is lagging compared to more traditional marketing channels.
Digital commerce and payment processing services firm First Data acquired consumer loyalty platform Perka for an undisclosed consideration.
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Mobile application marketing costs increased 6 percent in August, reaching their highest recorded level to date, mobile user acquisition platform Fiksu reports.
An overwhelming majority of consumers say they would consider handing over personal information to mobile marketers, a new mBlox survey reveals. Eighty percent of respondents worldwide told mBlox and survey partner Millward Brown Digital that downloading a company's app to their mobile device also meant they would be open to receiving location-based text or push notifications from that same company.
Fast-food giant McDonald's is trialing a new mobile ordering and payment application at selected locations in the Salt Lake City and Austin, Texas markets, Bloomberg reports.
Google is nicknaming version 4.4 of its Android mobile operating system "KitKat" in honor of the popular Nestle chocolate bar, surprising onlookers who expected the company to call the update Android 5.0, a.k.a. "Key Lime Pie."
Microsoft is competing with American Express and other potential suitors to purchase an equity stake in mobile social network foursquare, Bloomberg reports.
Application marketing costs increased 20 percent in July 2013, reaching their highest point since the end of 2011, mobile user acquisition platform Fiksu reports.
Apple is factoring iOS user ratings into its App Store Top Charts rankings, according to mobile user acquisition platform Fiksu, which closely monitors App Store activity.