Mobile Marketing

Latest Headlines

Latest Headlines

Mobile steps up, but marketers slow to react

Increasing mobile demand on the part of consumers indicates a growth in mobile marketing opportunities. Yet, many companies aren't focused enough on their brand's mobile presence. The Drum  presents several reasons mobile marketing is lagging compared to more traditional marketing channels.

First Data acquires Perka mobile customer loyalty system

Digital commerce and payment processing services firm First Data acquired consumer loyalty platform Perka for an undisclosed consideration.

FierceMobileIT moves to daily frequency

FierceMobileIT subscribers, get ready! To keep up with the fast pace of mobile IT news, we are publishing daily starting Monday, Oct. 7.

Fiksu: Mobile app marketing costs climb to record high

Mobile application marketing costs increased 6 percent in August, reaching their highest recorded level to date, mobile user acquisition platform Fiksu reports.

Relevant mobile offers override privacy concerns, users say

An overwhelming majority of consumers say they would consider handing over personal information to mobile marketers, a new mBlox survey reveals.  Eighty percent of respondents worldwide told mBlox and survey partner Millward Brown Digital that downloading a company's app to their mobile device also meant they would be open to receiving location-based text or push notifications from that same company.

Report: McDonald's trialing mobile ordering, payments system

Fast-food giant McDonald's is trialing a new mobile ordering and payment application at selected locations in the Salt Lake City and Austin, Texas markets,  Bloomberg  reports.

Google, Nestle ink surprise deal for Android 4.4 KitKat

Google is nicknaming version 4.4 of its Android mobile operating system "KitKat" in honor of the popular Nestle chocolate bar, surprising onlookers who expected the company to call the update Android 5.0, a.k.a. "Key Lime Pie."

Report: Microsoft, American Express in talks to acquire foursquare stake

Microsoft is competing with American Express and other potential suitors to purchase an equity stake in mobile social network foursquare, Bloomberg reports.

Fiksu: Mobile app marketing costs climb to highest peak since 2011

Application marketing costs increased 20 percent in July 2013, reaching their highest point since the end of 2011, mobile user acquisition platform Fiksu reports.

Fiksu: Apple incorporating user ratings into App Store Top Charts rankings

Apple is factoring iOS user ratings into its App Store Top Charts rankings, according to mobile user acquisition platform Fiksu, which closely monitors App Store activity.