Tag:

Mobile Marketing

Latest Headlines

Latest Headlines

News Scan: Apple mulls mobile payments; Surface comes up for air; more

Quick takes on the latest mobile IT news for Monday, 1/27 including: Apple's possible adoption of mobile payments, a recent boost in Microsoft's Surface sales, CPG brands' use of mobile marketing to reach customers, semiconductor growth due to wearables and IoT devices and Sprint's new course of action in job cuts.

Mobility, big data will combine to transform enterprises, says Forrester

Mobility and big data will combine to transform the way firms do business, particularly how they relate to their customers, predicts Forrester Research.

News Scan: Microsoft mobile app lets you control presentations; iPad dominates mobile email marketing sales; More

Quick takes on mobile IT news for Wednesday, 11/20 including: controlling presentations via Windows Phone 8 devices, domination of iPad users in mobile online sales, retailers beef up mobile technology and strategy, the effect BYOD, MDM, big data and app management have on enterprise mobility and the latest in the Samsung/Apple patent case.

Mobile steps up, but marketers slow to react

Increasing mobile demand on the part of consumers indicates a growth in mobile marketing opportunities. Yet, many companies aren't focused enough on their brand's mobile presence. The Drum  presents several reasons mobile marketing is lagging compared to more traditional marketing channels.

First Data acquires Perka mobile customer loyalty system

Digital commerce and payment processing services firm First Data acquired consumer loyalty platform Perka for an undisclosed consideration.

FierceMobileIT moves to daily frequency

FierceMobileIT subscribers, get ready! To keep up with the fast pace of mobile IT news, we are publishing daily starting Monday, Oct. 7.

Fiksu: Mobile app marketing costs climb to record high

Mobile application marketing costs increased 6 percent in August, reaching their highest recorded level to date, mobile user acquisition platform Fiksu reports.

Relevant mobile offers override privacy concerns, users say

An overwhelming majority of consumers say they would consider handing over personal information to mobile marketers, a new mBlox survey reveals.  Eighty percent of respondents worldwide told mBlox and survey partner Millward Brown Digital that downloading a company's app to their mobile device also meant they would be open to receiving location-based text or push notifications from that same company.

Report: McDonald's trialing mobile ordering, payments system

Fast-food giant McDonald's is trialing a new mobile ordering and payment application at selected locations in the Salt Lake City and Austin, Texas markets,  Bloomberg  reports.

Google, Nestle ink surprise deal for Android 4.4 KitKat

Google is nicknaming version 4.4 of its Android mobile operating system "KitKat" in honor of the popular Nestle chocolate bar, surprising onlookers who expected the company to call the update Android 5.0, a.k.a. "Key Lime Pie."