Mobile Marketing

Latest Headlines

Latest Headlines

Report: McDonald's trialing mobile ordering, payments system

Fast-food giant McDonald's is trialing a new mobile ordering and payment application at selected locations in the Salt Lake City and Austin, Texas markets,  Bloomberg  reports.

Google, Nestle ink surprise deal for Android 4.4 KitKat

Google is nicknaming version 4.4 of its Android mobile operating system "KitKat" in honor of the popular Nestle chocolate bar, surprising onlookers who expected the company to call the update Android 5.0, a.k.a. "Key Lime Pie."

Report: Microsoft, American Express in talks to acquire foursquare stake

Microsoft is competing with American Express and other potential suitors to purchase an equity stake in mobile social network foursquare, Bloomberg reports.

Fiksu: Mobile app marketing costs climb to highest peak since 2011

Application marketing costs increased 20 percent in July 2013, reaching their highest point since the end of 2011, mobile user acquisition platform Fiksu reports.

Fiksu: Apple incorporating user ratings into App Store Top Charts rankings

Apple is factoring iOS user ratings into its App Store Top Charts rankings, according to mobile user acquisition platform Fiksu, which closely monitors App Store activity.

Microsoft kills Tag barcode program, licenses tech to Scanbuy

Microsoft is sunsetting its Tag mobile barcode program, licensing the underlying technology to mobile engagement services provider Scanbuy.

Samsung Wallet goes live on Google Play for select Galaxy devices

Six months after Samsung Electronics first announced Wallet, its response to Apple's Passbook for iOS, the Android application is now available to U.S. consumers via the Google Play digital storefront.

Fiksu: App marketing costs climb as brands embrace Facebook install ads

Mobile application marketing costs increased 5 percent in June 2013, a surge attributed to the growing number of brands leveraging Facebook's mobile app install ads platform, mobile user acquisition platform Fiksu reports.

How should mobile developers calculate the lifetime value of a customer?

If you're new to mobile app "lifetime value of a customer," here's a crash course that will help you assess your progress.  Feature

Facebook install ads galvanizing iOS app download growth, Fiksu says

Daily downloads from Apple's App Store increased 5 percent in May, in part driven by increasing marketer spending on Facebook mobile app install ads, mobile user acquisition platform Fiksu reports.