AT&T Mobility is rolling out StarStar Me, enabling subscribers to replace their conventional 10-digit mobile phone number with a personalized shortcode incorporating their name, nickname or other unique identifier.
Apple is expanding its App Store guidelines to restrict third-party iOS applications that allow users to recommend apps to their friends, PocketGamer reports.
Verizon Wireless updated its 20 Must-Have Apps site, which is designed to help subscribers identify carrier-endorsed applications for devices running Google's Android and Apple's iOS.
Daily downloads from Apple's App Store held relatively steady in March, according to mobile user acquisition platform Fiksu.
Shazam has named former Yahoo executive Rich Riley as its new CEO, replacing longtime chief Andrew Fisher, who will transition to executive chairman duties. AllThingsD reports Shazam is making the moves to strengthen its leadership team and put itself in position "for next stage of growth and IPO."
Isis is partnering with cashless payment services firm USA Technologies on mobile wallet loyalty program optimized for the vending machine industry.
Yahoo is discontinuing a series of legacy mobile applications, shifting its focus to building newer mobile services like its revamped Yahoo Mail for Apple's iPad and Google's Android tablets and Yahoo Weather for iPhone, both introduced last week.
AppGratis is building an HTML5-based web application in a move to continue its mobile app discovery and deals service free from restrictions imposed by Apple.
Mobile responses to content in magazines continues to evolve, with 20 percent of these activations coming from image-based activations (e.g. invisible watermarks) rather than code-based activations (e.g. QR codes), according Nellymoser.
Foursquare is rolling out a new version of its mobile social networking application for Apple's iOS, further emphasizing local search and recommendation features over its signature check-in model.