If you're new to mobile app "lifetime value of a customer," here's a crash course that will help you assess your progress. Feature
Daily downloads from Apple's App Store increased 5 percent in May, in part driven by increasing marketer spending on Facebook mobile app install ads, mobile user acquisition platform Fiksu reports.
Google is rolling out overhauled versions of its popular YouTube applications for Android and Apple's iOS, introducing video suggestion overlays.
Publishers GungHo Online Entertainment and Supercell are teaming to create a series of exclusive in-game features that will appear in the companies' respective flagship mobile games Puzzle & Dragons and Clash of Clans.
Are you ready for some football? Verizon Wireless says you are--and it's putting its money where its mouth is. This week the operator inked a new multi-year agreement with the National Football League to stream all regular season and playoff games to mobile phones, a deal that will kick off in tandem with the 2014 NFL season.
Mobile advertising and monetization firm Tapjoy is reshuffling its executive ranks and laying off more than 20 staffers--roughly 10 percent of its total headcount-- TechCrunch reports.
Weeks after Apple ousted AppGratis from its App Store for iOS, the mobile application discovery and deals service has resurfaced on Android, launching a free application available for download from the Google Play digital storefront.
AT&T Mobility is rolling out StarStar Me, enabling subscribers to replace their conventional 10-digit mobile phone number with a personalized shortcode incorporating their name, nickname or other unique identifier.
Apple is expanding its App Store guidelines to restrict third-party iOS applications that allow users to recommend apps to their friends, PocketGamer reports.
Verizon Wireless updated its 20 Must-Have Apps site, which is designed to help subscribers identify carrier-endorsed applications for devices running Google's Android and Apple's iOS.