AppGratis is building an HTML5-based web application in a move to continue its mobile app discovery and deals service free from restrictions imposed by Apple.
Mobile responses to content in magazines continues to evolve, with 20 percent of these activations coming from image-based activations (e.g. invisible watermarks) rather than code-based activations (e.g. QR codes), according Nellymoser.
Foursquare is rolling out a new version of its mobile social networking application for Apple's iOS, further emphasizing local search and recommendation features over its signature check-in model.
Starbucks is overhauling its long-running Pick of the Week digital content promotion and will now offer consumers free mobile applications and e-books directly through its branded app for Apple's iOS.
AT&T Mobility is partnering with Scanbuy to introduce new services enabling business customers of all sizes to roll out QR Code-based mobile marketing campaigns.
Apple has removed the popular discovery and deals service AppGratis from its App Store, continuing its efforts to eliminate iOS applications that promote apps other than the developer's own.
Following a record-breaking holiday season, daily downloads from Apple's App Store plunged 13 percent in February, according to mobile user acquisition platform Fiksu.
Shazam has hired Daniel Danker to fill its newly created Chief Product Officer position. Danker previously served as the BBC's General Manager of Programmes and On Demand, where he led strategy and delivery of the broadcaster's iPlayer, iPlayer Radio and Red Button products.
The Federal Trade Commission has filed eight different complaints against 29 defendants charged with collectively sending more than 180 million unwanted text messages to consumers promising prizes including gift cards to big-box retailers including Target, Walmart and Best Buy.
ShopSavvy is expanding its signature application beyond barcode scanning and price comparisons, teaming with Capital One to offer consumers personalized deals and discounts.