Mobile Marketing

Latest Headlines

Latest Headlines

How should mobile developers calculate the lifetime value of a customer?

If you're new to mobile app "lifetime value of a customer," here's a crash course that will help you assess your progress.  Feature

Facebook install ads galvanizing iOS app download growth, Fiksu says

Daily downloads from Apple's App Store increased 5 percent in May, in part driven by increasing marketer spending on Facebook mobile app install ads, mobile user acquisition platform Fiksu reports.

Google updates YouTube for Android, iOS with video suggestion overlays

Google is rolling out overhauled versions of its popular YouTube applications for Android and Apple's iOS, introducing video suggestion overlays.

'Puzzle & Dragons,' 'Clash of Clans' team for mobile gaming crossover

Publishers GungHo Online Entertainment and Supercell are teaming to create a series of exclusive in-game features that will appear in the companies' respective flagship mobile games  Puzzle & Dragons  and  Clash of Clans.

Will Verizon win big on its NFL bet?

Are you ready for some football? Verizon Wireless says you are--and it's putting its money where its mouth is. This week the operator inked a new multi-year agreement with the National Football League to stream all regular season and playoff games to mobile phones, a deal that will kick off in tandem with the 2014 NFL season.

Tapjoy restructures executive team, slashes staff

Mobile advertising and monetization firm Tapjoy is reshuffling its executive ranks and laying off more than 20 staffers--roughly 10 percent of its total headcount-- TechCrunch  reports.

AppGratis rebounds from Apple's App Store ban with Android launch

Weeks after Apple ousted AppGratis from its App Store for iOS, the mobile application discovery and deals service has resurfaced on Android, launching a free application available for download from the Google Play digital storefront.

AT&T adds StarStar Me vanity shortcode services

AT&T Mobility is rolling out StarStar Me, enabling subscribers to replace their conventional 10-digit mobile phone number with a personalized shortcode incorporating their name, nickname or other unique identifier.

Apple extends App Store clampdown to more discovery services

Apple is expanding its App Store guidelines to restrict third-party iOS applications that allow users to recommend apps to their friends, PocketGamer reports.

Verizon refreshes Must-Have Apps list for Android, iOS

Verizon Wireless updated its 20 Must-Have Apps site, which is designed to help subscribers identify carrier-endorsed applications for devices running Google's Android and Apple's iOS.