Mobile Marketing

Latest Headlines

Latest Headlines

Starbucks' 'Pick of the Week' goes mobile with 'Angry Birds Star Wars' giveaway

Starbucks is overhauling its long-running Pick of the Week digital content promotion and will now offer consumers free mobile applications and e-books directly through its branded app for Apple's iOS.

AT&T, Scanbuy team on mobile barcode services platform

AT&T Mobility is partnering with Scanbuy to introduce new services enabling business customers of all sizes to roll out QR Code-based mobile marketing campaigns.

UPDATED: Apple yanks AppGratis discovery service from the App Store

Apple has removed the popular discovery and deals service AppGratis from its App Store, continuing its efforts to eliminate iOS applications that promote apps other than the developer's own.

Fiksu: iOS app downloads plummet after holiday season surge

Following a record-breaking holiday season, daily downloads from Apple's App Store plunged 13 percent in February, according to mobile user acquisition platform Fiksu.

Shazam poaches BBC exec Danker to spearhead product expansion

Shazam has hired Daniel Danker to fill its newly created Chief Product Officer position. Danker previously served as the BBC's General Manager of Programmes and On Demand, where he led strategy and delivery of the broadcaster's iPlayer, iPlayer Radio and Red Button products.

FTC files charges against 'gift card' text spammers

The Federal Trade Commission has filed eight different complaints against 29 defendants charged with collectively sending more than 180 million unwanted text messages to consumers promising prizes including gift cards to big-box retailers including Target, Walmart and Best Buy.

ShopSavvy, Capital One partner for mobile deals platform

ShopSavvy is expanding its signature application beyond barcode scanning and price comparisons, teaming with Capital One to offer consumers personalized deals and discounts.

Samsung challenges Apple Passbook with wallet app for Android

Samsung Electronics unveiled a new virtual wallet application enabling Android smartphone users to store and manage event tickets, boarding passes, loyalty cards and coupons in one place, a model...

MasterCard launches MasterPass digital payments platform

BARCELONA, Spain--MasterCard introduced MasterPass, a new digital commerce platform enabling consumers to use any payment card or enabled device to make purchases online, in-store or on the go.

Urban Airship raises $25M to expand Apple Passbook services

Urban Airship has raised another $25 million in funding to expand its mobile marketing platform to additional partners in the U.S. and abroad. August Capital led the new round, with existing investors Foundry Group, Intel Capital, True Ventures and Verizon also participating. Urban Airship has raised $46.6 million to date.