Mobile Marketing

Latest Headlines

Latest Headlines

Shazam names Yahoo alum Rich Riley CEO, sets sights on IPO

Shazam has named former Yahoo executive Rich Riley as its new CEO, replacing longtime chief Andrew Fisher, who will transition to executive chairman duties. AllThingsD reports Shazam is making the moves to strengthen its leadership team and put itself in position "for next stage of growth and IPO."

Isis, USA Technologies team for mobile wallet loyalty program

Isis is partnering with cashless payment services firm USA Technologies on mobile wallet loyalty program optimized for the vending machine industry.

Yahoo pulls the plug on Messenger, Mail apps for feature phones

Yahoo is discontinuing a series of legacy mobile applications, shifting its focus to building newer mobile services like its revamped Yahoo Mail for Apple's iPad and Google's Android tablets and Yahoo Weather for iPhone, both introduced last week.

AppGratis building HTML5 app to circumvent Apple restrictions

AppGratis is building an HTML5-based web application in a move to continue its mobile app discovery and deals service free from restrictions imposed by Apple.

Study: Stand-alone QR codes in magazines fall to 70% share

Mobile responses to content in magazines continues to evolve, with 20 percent of these activations coming from image-based activations (e.g. invisible watermarks) rather than code-based activations (e.g. QR codes), according Nellymoser.

Foursquare's iOS update focuses on local search, recommendations over check-ins

Foursquare is rolling out a new version of its mobile social networking application for Apple's iOS, further emphasizing local search and recommendation features over its signature check-in model.

Starbucks' 'Pick of the Week' goes mobile with 'Angry Birds Star Wars' giveaway

Starbucks is overhauling its long-running Pick of the Week digital content promotion and will now offer consumers free mobile applications and e-books directly through its branded app for Apple's iOS.

AT&T, Scanbuy team on mobile barcode services platform

AT&T Mobility is partnering with Scanbuy to introduce new services enabling business customers of all sizes to roll out QR Code-based mobile marketing campaigns.

UPDATED: Apple yanks AppGratis discovery service from the App Store

Apple has removed the popular discovery and deals service AppGratis from its App Store, continuing its efforts to eliminate iOS applications that promote apps other than the developer's own.

Fiksu: iOS app downloads plummet after holiday season surge

Following a record-breaking holiday season, daily downloads from Apple's App Store plunged 13 percent in February, according to mobile user acquisition platform Fiksu.