Tag:

Mobile Marketing

Latest Headlines

Latest Headlines

AppGratis building HTML5 app to circumvent Apple restrictions

AppGratis is building an HTML5-based web application in a move to continue its mobile app discovery and deals service free from restrictions imposed by Apple.

Study: Stand-alone QR codes in magazines fall to 70% share

Mobile responses to content in magazines continues to evolve, with 20 percent of these activations coming from image-based activations (e.g. invisible watermarks) rather than code-based activations (e.g. QR codes), according Nellymoser.

Foursquare's iOS update focuses on local search, recommendations over check-ins

Foursquare is rolling out a new version of its mobile social networking application for Apple's iOS, further emphasizing local search and recommendation features over its signature check-in model.

Starbucks' 'Pick of the Week' goes mobile with 'Angry Birds Star Wars' giveaway

Starbucks is overhauling its long-running Pick of the Week digital content promotion and will now offer consumers free mobile applications and e-books directly through its branded app for Apple's iOS.

AT&T, Scanbuy team on mobile barcode services platform

AT&T Mobility is partnering with Scanbuy to introduce new services enabling business customers of all sizes to roll out QR Code-based mobile marketing campaigns.

UPDATED: Apple yanks AppGratis discovery service from the App Store

Apple has removed the popular discovery and deals service AppGratis from its App Store, continuing its efforts to eliminate iOS applications that promote apps other than the developer's own.

Fiksu: iOS app downloads plummet after holiday season surge

Following a record-breaking holiday season, daily downloads from Apple's App Store plunged 13 percent in February, according to mobile user acquisition platform Fiksu.

Shazam poaches BBC exec Danker to spearhead product expansion

Shazam has hired Daniel Danker to fill its newly created Chief Product Officer position. Danker previously served as the BBC's General Manager of Programmes and On Demand, where he led strategy and delivery of the broadcaster's iPlayer, iPlayer Radio and Red Button products.

FTC files charges against 'gift card' text spammers

The Federal Trade Commission has filed eight different complaints against 29 defendants charged with collectively sending more than 180 million unwanted text messages to consumers promising prizes including gift cards to big-box retailers including Target, Walmart and Best Buy.

ShopSavvy, Capital One partner for mobile deals platform

ShopSavvy is expanding its signature application beyond barcode scanning and price comparisons, teaming with Capital One to offer consumers personalized deals and discounts.