Mobile Marketing

Latest Headlines

Latest Headlines

ShopSavvy, Capital One partner for mobile deals platform

ShopSavvy is expanding its signature application beyond barcode scanning and price comparisons, teaming with Capital One to offer consumers personalized deals and discounts.

Samsung challenges Apple Passbook with wallet app for Android

Samsung Electronics unveiled a new virtual wallet application enabling Android smartphone users to store and manage event tickets, boarding passes, loyalty cards and coupons in one place, a model...

MasterCard launches MasterPass digital payments platform

BARCELONA, Spain--MasterCard introduced MasterPass, a new digital commerce platform enabling consumers to use any payment card or enabled device to make purchases online, in-store or on the go.

Urban Airship raises $25M to expand Apple Passbook services

Urban Airship has raised another $25 million in funding to expand its mobile marketing platform to additional partners in the U.S. and abroad. August Capital led the new round, with existing investors Foundry Group, Intel Capital, True Ventures and Verizon also participating. Urban Airship has raised $46.6 million to date.

Apple premieres App Store short links during 'Star Trek' Super Bowl trailer

A new commercial spotlighting the upcoming Paramount Pictures feature  Star Trek Into Darkness  quietly introduced a new promotional tool for Apple's developer partners: Customized App Store short links designed to make it easier for consumers to find and install iOS applications.

Retailers focus on coupons for mobile devices

Retailers are increasingly using mobile devices as a delivery channel for coupons in an effort to drive consumers to stores and to improve consumer engagement and retention, according to a report by Juniper Research.

Foursquare launches dedicated iPhone app for restaurants, retailers

Foursquare introduced a new standalone app for Apple's iOS enabling its merchant partners to post photo updates, manage specials and offers and monitor analytics.

Tablets, smartphones to fuel doubling of mobile marketing revenues

Retailers are predicted to spend $55 billion annually on mobile marketing by 2015, double the amount expected this year, according to a new report from Juniper Research.

PayPal scores access to NCR's mobile payment customers

PayPal is partnering with retail and hospitality services firm NCR to offer consumers new mobile payment options at restaurants and retail stores.

Groupon acquires Glassmap, will shut down real-time discovery app

Groupon has acquired Glassmap, a real-time location sharing and local discovery service optimized for Apple's iOS and Google's Android. Glassmap confirmed the acquisition on its blog. Financial details of the deal were not disclosed.