"Pull" mobile marketing techniques such as responsively-designed websites and customer-facing apps get a lot of attention, but "push" marketing--where a company meets the end user rather than waiting for the audience to come to it--is also important. And sometimes, it's a tougher nut to crack.
Mobile messaging is more effective for enterprises in getting the attention of employees, customers and prospects than email, argues Anurag Lal, CEO of mobile messaging firm Infinite Convergence.
Check out the hottest mobile IT news for Jan. 13, including how companies are revolutionizing indoor location accuracy, the reasons behind the first mobile messaging revenue decline, the much anticipated HP smartphone, a novel way Google Glass could help sleepy drivers and how one company beat Apple to the punch on mobile transactions.
BYOD is a favorite topic of anyone involved in mobile IT, especially discussions about whether it's a passing fad, here to stay or already DOA. Jim Patterson, formerly of Yammer, believes BYOD is so vital to the way we work that he's built an entire business around it.
Security researchers are blasting professional networking platform LinkedIn's new Intro email scanning application for Apple's iOS, comparing the service to hacker attacks.
Roughly a month after BlackBerry suspended the launch of its cross-platform Messenger chat applications for Apple's iOS and Google's Android, the struggling handset maker finally resumed the rollout Monday.
Microsoft is overhauling its Yammer enterprise social networking platform, rolling out a retooled version for Apple's iPad tablet and expanding functionality across its Windows 8 and Windows Phone 8 operating systems.
Talk.co is rolling out a new cross-platform mobile chat application for the enterprise, enabling co-workers to securely communicate across devices running Apple's iOS and Google's Android as well as the desktop.
Apple confirmed that it is aware of a glitch affecting iMessage users who've upgraded their device to its revamped iOS 7 operating system, promising a fix in the works.
BlackBerry said it is considering extending its signature Messenger chat service to other platforms beyond Google's Android and Apple's iOS.