Responding to the increasing demand for messaging apps, startup Caliber is shifting its enterprise strategy to focus more on that use case, reported TechCrunch.
Startup VaporChat has recently raised $1.5 million to develop its mobile messaging app that enables users to "un-send" texts and photos, as well as prevent recipients from copying or saving the contents of the messages, reported TechCrunch.
Enterprise software giant Oracle needed a mobile messaging product that could connect its 120,000 employee strong workforce in 160 countries. It turned to Syniverse for help.
Despite getting a late start monetizing its mobile properties, Facebook is coming roaring back, according to its most recent quarterly results.
Check out the hottest mobile IT news for Wednesday, Oct. 8, including a release date of Oct. 16 for new iPad, business messaging startup Avaamo raises $6.3 million in seed funding, tablet shipments seeing small growth due to larger smartphones and notebooks, lawmakers' preference for Apple products and mobile VoIP's rise to the top of global VoIP connections.
Check out the hottest mobile IT news for Oct. 7, including the final touches on the Facebook acquisition of WhatsApp, how Microsoft plans to market Office 365 to SMBs, why companies will soon need to put a premium on developing better batteries, the expected displays for future wearables and where the RFID middleware market is headed.
Check out the hottest mobile IT news for Wednesday, Aug. 27, including Snapchat's $20 million boost from an investment firm, Aetna's decision to get rid of the CarePass mHealth app, Intel's reveal of its 3G mini-modem or IoT devices, more mobile messaging service options for the enterprise and the role millennials need mobile to play in their in-car experience.
Check out the hottest mobile IT apps for July 8, including the consumer movement away from long-term device contracts, Intel's attempt to create its own standards group for IoT, the coming surge for beacon shipments, Dasher tries to set itself apart as a messaging app and the coming regulatory storm for "freemium" apps.
Firms are increasingly using text messaging as an effective business tool that gets people's attention--both within and outside the office.
"Pull" mobile marketing techniques such as responsively-designed websites and customer-facing apps get a lot of attention, but "push" marketing--where a company meets the end user rather than waiting for the audience to come to it--is also important. And sometimes, it's a tougher nut to crack.