Facebook is planning to launch a mobile ad network this month, Re/code reports.
Check out the hottest mobile IT news for April 10, including Apple's allegations against Samsung and Google, how mobile payments will soon top the $500B mark, where the cloud-managed Wi-Fi market is headed, the expected growth of telematics in Western Europe and the increased use of location-based ad campaigns.
Check out the hottest mobile IT stories for April 9, including rumors of Apple and Google mulling over purchase of Square, Google's new "Glass at Work" program for wearables in the workplace, who tops the mobile point-of-sale vendor list at ABI, the struggles of mobile brand engagement and the development of faster in-flight Internet by provider Gogo.
The mobile payment market is attracting big retailers who want to reduce transaction costs and increase customer loyalty, Reuters reports.
Quick rundown on the latest mobile IT news for Monday, 3/24 including: Wendy's new mobile payment app, Lenovo's $100M drop for mobile patents, how some enterprise apps are functioning like consumer apps, Utah's launch of a Google Glass transit-tracking app and the majority of mobile browsing takes place on iOS versus Android devices.
The mobile biometrics market is forecast by TechNavio to see a 156.9 percent compound annual growth rate through 2018. Factors fueling the growth include the use of mobile devices for financial transactions and other security applications.
In another blow to adoption of near-field communications for mobile payments, Best Buy and 7-Eleven are shutting down NFC capabilities at their retail stores, according to a report by Mobile Commerce Daily.
A number of emerging technologies are vying to revolutionize the payments industry by providing a seamless mobile experience at the point of sale. Much has been made of the Bluetooth vs. near-field communications, or NFC, faceoff, but there appears to be another rising challenger: biometrics.
Founded in 2011 by Bill Seibel, Mobiquity focuses on helping firms make the most out of the mobile universe. Seibel recently shared his thoughts with FierceMobileIT about where the IT world has been and where it is going, with mobility generating the next wave of technological change.
Visa and MasterCard are backing host card emulation technology that will enable the credit card companies to offer cloud-based mobile payments, in effect bypassing hardware-based mobile payment initiative backed by mobile operators.