Check out the hottest mobile IT news for April 1, including the rush for companies to get involved in mADTMI, the effect local search will have on mobile adspend, the explosion in the NFC chip market, the rapid gains in the mobile POS market and where location-based services are heading in Europe.
GM's Chevrolet was the top auto maker in mobile paid search based on Google impressions in January and February, followed by Chrysler's Dodge in second and Toyota in third, according to the last stats from Kantar Media's AdGooroo.
Mobile devices offer "significant opportunities" for online search and directories providers in Australia, judges Frost & Sullivan.
Australia's mobile advertising market is forecast by Frost & Sullivan to increase at a 39 percent compound annual growth rate, reaching $682 million in 2018.
Mobile application discovery service Quixey (a Fierce 15 winner) has raised $50 million in Series C financing, vaulting the startup's total funding to $74.2 million. Chinese Internet giant Alibaba Group led the latest round, with existing investors Innovation Endeavors, TransLink Capital, U.S. Venture Partners Atlantic Bridge and WI Harper also participating.
Google is poised to add push notifications to its free Search application for Apple's iOS, enabling consumers to generate alerts across multiple device platforms.
Shazam is rolling out an overhauled version of its media discovery application optimized for Apple's new iOS 7, slated for release to consumers later today.
Google is rolling out a new version of its Chrome mobile browser for Apple's iPhone and iPad, adding support for voice search queries including pronouns.
Microsoft is at work on Cortana, a voice-enabled personal assistant for Windows Phone designed to rival Apple's popular Siri feature for iOS, ZDNet reports.
Google is updating its Now personal assistant service, highlighted by support for car rentals and concert tickets.