mobile strategy

Latest Headlines

Latest Headlines

Expedia credits mobile strategy for success over rivals

Expedia has been gobbling up online travel competitors recently. It just announced an agreement to buy Orbitz for $1.34 billion, following an agreement to acquire Travelocity for $280 million in January. To what does Expedia attribute its success? For one thing, its mobile strategy, according to Jerald Singh, head of mobile products at Expedia.

Enterprises appoint 'mobile strategist' to handle mobility challenges

Challenged by the onslaught of mobile devices and apps, three-quarters of companies have appointed someone to handle their mobile strategy, according to a survey by ResearchNow on behalf of MBaaS provider Kinvey. Unfortunately, the survey finds a "disconnect" between the mobile strategist and the CIO.

Infographic: Mobile app development takes too long, costs too much

CIOs think that mobile app development takes too long and costs too much, according to a survey by mobile back-end-as-a-service provider Kinvey.

Large disconnect between IT and app developers over enterprise mobile apps

There is a large disconnect between IT decision makers and mobile app developers when it comes to management ideas about enterprise apps and developer reality.

Business units are wagging the enterprise mobility dog

Enterprises are leaving their mobility efforts to departments and business units, resulting in a fragmented mobile strategy, finds a survey of 400 IT decision makers by IDC on behalf of mobility firm Kony.

Building a successful mobile strategy

More than one-third of organizations reportedly lack a formal mobility plan. Here are steps every CIO can take to ensure their IT departments are building a successful enterprise mobile strategy.

News Scan: Mobile contactless transactions on the rise; Staples revs up mobile strategy; more

Quick rundown on the latest mobile IT news for Wednesday, 3/12 including: mobile contactless transactions on the rise and what role Visa and Mastercard are playing in this, the closing of hundreds of Staples stores due to mobile push, what's going on in the tablet shipment market for the Middle East and Africa, why IT channel firms need to seize enterprise mobility opportunity according to TechTarget and what's going on with V2V and V2X communication systems.

New IBM study offers insights into mobile strategy leaders

The Don't Ask, Don't Tell approach to BYOD doesn't work anymore, and a new IBM study confirms that mobile strategy leaders need policies that are well thought-out, documented and communicated.

Dismal percentage of companies with strong mobile strategy

 A survey released by  Information Week  shows that only 73 percent of medium to large businesses have a digital and mobile strategy, while 27 percent of those that do have a strategy in place say its weak or ineffectual. Given the impact mobile devices have on the way enterprises connect with consumers, these numbers are pretty dismal.

Most enterprises to up investment in mobility over next year, survey finds

Most enterprises plan to increase their investments in mobile technologies over the next 12 to 18 months, according to a survey of 600 senior managers surveyed by IBM.