Fashion and apparel brands outperformed the average retail mobile ad engagement by 171 percent, according to a study by AdTheorent.
Businesses will account for 15 percent of global mobile data traffic by 2019, which is forecast to reach 292 exabytes per year, up from 30 exabytes per year in 2014, according to Cisco's VNI Global Mobile Data Traffic Forecast 2014-2019.
Check out the hottest mobile IT news for Monday, Nov. 24, including startup DataFox's launch of its first mobile app, Apple updating API for automated ad buying platform iAd Workbench, more than one-third of U.S. adults using smartphones for video calling, Sony's new smartwatch as first Android smartwatch based on Broadcom's SOC platform and in-car safety features fuel demand for automotive multifunction TFT-LCD panels.
Check out the hottest mobile IT news for Oct. 28, including the new mobile effort from Taco Bell, how MDM features will be incorporated in the latest iteration of Office 365, the expected growth of telematics this year, Australia's burgeoning mobile video market and the future of NFC payments.
Mobile video is being held up by poor performance, with 60 percent of all mobile video suffering from quality issues, says Michel Combes, CEO of Alcatel-Lucent.
Check out the hottest stories for Sept. 9, including the key to the femtocell market, the expected surge in mobile video ad spending, wearables as a standalone device, Twitter looks to directly monetize its feeds with a "Buy" button and the huge drop in upfront price for the Fire phone.
Yahoo announced its acquisition of mobile and online video streaming company RayV Friday, the latest example of the tech giant's move to become a content provider. The company faces an uphill battle as it tries to break into the mobile video space where Netflix, YouTube and others are firmly entrenched.
While the World Cup is spurring the use of mobile devices to view video, mobile video watching was on the way up well before the quadrennial soccer tournament.
Although there have been complaints about the lack of Wi-Fi at some of the Brazilian stadiums, the 2014 World Cup is expected to be the most mobile tournament so far.
The World Cup, set to kick off next week in Brazil, is expected to spur demand for mobile video worldwide, but poor video quality, high pricing and inadequate Wi-Fi infrastructure at Brazil's stadiums could dampen mobile enthusiasm.