There has been a sharp rise recently in the number of hotel searches on mobile devices. Yet, many hotels have not optimized their site for mobile devices or launched a mobile marketing strategy. Here are six tips for hotels to develop and implement a successful mobile strategy.
Most small- to mid-sized businesses (SMBs) in the United States don't have mobile-friendly communications and services for customers. Fifty-nine percent of U.S. SMB websites aren't set up for customers to research and make purchases on their mobile devices.
Health insurers have been slow to deploy mobile tools and social media to engage with consumers, EveryMove CEO Russell Benaroya said in a recent interview.