Many companies are failing in their mobile marketing strategy because they are making a number of major mistakes, warns online forms provider Formstack.
Check out the hottest mobile IT news for Dec. 2, including a shift toward mobility for Vimeo, an increase in mobile traffic on Cyber Monday, China dethroned by India as the fastest growing smartphone market, the expected jump for LTE handset shipments and an executive move by Kony.
While much of the focus of mobility has been on the enterprise, small businesses are increasingly looking to mobility to improve productivity at a lower cost.
There has been a sharp rise recently in the number of hotel searches on mobile devices. Yet, many hotels have not optimized their site for mobile devices or launched a mobile marketing strategy. Here are six tips for hotels to develop and implement a successful mobile strategy.
Most small- to mid-sized businesses (SMBs) in the United States don't have mobile-friendly communications and services for customers. Fifty-nine percent of U.S. SMB websites aren't set up for customers to research and make purchases on their mobile devices.
Health insurers have been slow to deploy mobile tools and social media to engage with consumers, EveryMove CEO Russell Benaroya said in a recent interview.