Twitter has acquired mobile advertising exchange MoPub, signaling the microblogging platform's latest step to accelerate revenues ahead of a much-rumored initial public offering.
The value of ads running on Google's Android-enabled devices declined sharply quarter-over-quarter, while ads for Apple's iOS-enabled devices grew, according to a new report from MoPub. In fact, devices running iOS--including the iPhone, iPad and iPod touch--control over 75 percent of ad spend share, the report said.
Although mobile games and devices are designed to offer consumers on-the-go entertainment experiences, close to half of all sessions occur when users are at home, according to a new survey conducted
Mobile advertising startup MoPub completed a $6.5 million Series A financing round led by Accel Partners and Harrison Metal Capital. Both Accel and Harrison Metal were seed investors in MoPub, which
Mobile advertising startup MoPub announced the close of a seed round led by venture firms Accel Partners and Harrison Metal Capital; the total of the financing was not disclosed. MoPub CEO Jim Payne