Through two avenues--direct viewership and social interaction--mobile devices are helping to digitally resurrect big top events. Marketers and producers are taking notice and determining how to turn yearly televised affairs into veritable spectacles.
NBC News is acquiring live mobile video sharing startup Stringwire, a move to leverage firsthand witness accounts of breaking news events. Financial terms were not disclosed; The New York Times first reported the deal, which was subsequently confirmed on Twitter by both NBC News Chief Digital Officer Vivian Schiller and Stringwire founder Phil Groman.
Hulu's big content owners smartly decided to hold onto the company, betting on the future of entertainment.
For the first time, the National Football League will stream the Super Bowl live to digital platforms in the U.S. market, partnering with NBC to bring the broadcast to NFL.com, NBCSports.com and
Mobile discovery firm Shazam is teaming with cable's USA Network to enable viewers to unlock exclusive content promoting the second season of the spy drama Covert Affairs. USA Network is integrating
NBC Universal Digital Entertainment will team with Unilever's Dove personal wash brand to introduce Dove Good2Go, a new cross-platform mobile entertainment portal targeting the nation's roughly 34
NBC Universal CEO Jeff Zucker said the network is unlikely to partner with Apple (NASDAQ:AAPL) on the computing giant's new iTunes TV episode rental service, contending the effort undermines the
NBC Universal Digital Studio announced an agreement with Samsung Electronics to launch FCU: Fact Checkers Unit, a multi-platform digital series spotlighting the manufacturer's Android-powered Galaxy
Mobile Content Venture, the nationwide mobile DTV effort launched in mid-April by a dozen broadcast groups including NBC, Fox and Cox Media Group, named Fox Networks Group SVP of corporate
With the 2010 Winter Olympics now in the books, NBC announced that mobile page views across its WAP site and iPhone application reached 87.1 million over all 17 days of the games--according to the