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Latest Headlines

Latest Headlines

Mobile is bringing the spectacle back

Through two avenues--direct viewership and social interaction--mobile devices are helping to digitally resurrect big top events. Marketers and producers are taking notice and determining how to turn yearly televised affairs into veritable spectacles.

NBC News scoops up mobile video sharing startup Stringwire

NBC News is acquiring live mobile video sharing startup Stringwire, a move to leverage firsthand witness accounts of breaking news events. Financial terms were not disclosed;  The New York Times  first reported the deal, which was subsequently confirmed on Twitter by both NBC News Chief Digital Officer Vivian Schiller and Stringwire founder Phil Groman.

Hulu owners say no sale!

Hulu's big content owners smartly decided to hold onto the company, betting on the future of entertainment.

Verizon's NFL Mobile to stream Super Bowl XLVI live

For the first time, the National Football League will stream the Super Bowl live to digital platforms in the U.S. market, partnering with NBC to bring the broadcast to NFL.com, NBCSports.com and

Shazam teams with USA Network to boost viewer interaction

Mobile discovery firm Shazam is teaming with cable's USA Network to enable viewers to unlock exclusive content promoting the second season of the spy drama Covert Affairs. USA Network is integrating

NBC, Dove team on mobile entertainment portal for women

NBC Universal Digital Entertainment will team with Unilever's Dove personal wash brand to introduce Dove Good2Go, a new cross-platform mobile entertainment portal targeting the nation's roughly 34

NBC balks at Apple's 99-cent TV show rentals

NBC Universal CEO Jeff Zucker said the network is unlikely to partner with Apple (NASDAQ:AAPL) on the computing giant's new iTunes TV episode rental service, contending the effort undermines the

NBC, Samsung team for multi-platform digital series

NBC Universal Digital Studio announced an agreement with Samsung Electronics to launch FCU: Fact Checkers Unit, a multi-platform digital series spotlighting the manufacturer's Android-powered Galaxy

NBC, Fox execs tapped to helm mobile DTV joint venture

Mobile Content Venture, the nationwide mobile DTV effort launched in mid-April by a dozen broadcast groups including NBC, Fox and Cox Media Group, named Fox Networks Group SVP of corporate

NBC Olympics Mobile tops 87 million page views

With the 2010 Winter Olympics now in the books, NBC announced that mobile page views across its WAP site and iPhone application reached 87.1 million over all 17 days of the games--according to the