Latest Headlines

Latest Headlines

Mobile is bringing the spectacle back

Through two avenues--direct viewership and social interaction--mobile devices are helping to digitally resurrect big top events. Marketers and producers are taking notice and determining how to turn yearly televised affairs into veritable spectacles.

Nielsen finally acknowledges 21st century viewing habits with new mobile measuring tool

Nielsen joins the 21st century with a new mobile measuring tool that acknowleges the new ways people access television content.

CNN, Nielsen, Arbitron team on measuring ad impressions

CNN is working with Nielsen and Arbitron to create a new platform to more accurately measure its ad impressions. The platform, called CNN All-Screen, will measure out-of-home and cross-platform viewing, according to AdWeek.

Nielsen, NM Incite acquire social media analytics firm

Nielsen, the consumer and television rating company and NM Incite, a joint venture between Nielsen and McKinsey & Company, acquired SocialGuide this week. SocialGuide is a provider of social TV measurement, analytics and audience engagement solutions.

Nielsen: Half of U.S. subscribers own smartphones

Smartphone ownership in the U.S. is now running neck-and-neck with feature phone ownership, Nielsen reports. As of February 2012, 49.7 percent of U.S. mobile subscribers own smartphones, up from 36

Nielsen: U.S. trails Europe in mobile ad effectiveness

A new report from research firm Nielsen found that tablet and handset users in Germany, the United Kingdom and Italy are more likely than their American counterparts to make a purchase online after

Nielsen: iPhone driving smartphone growth, Android sales flat

Although Google (NASDAQ:GOOG) is now activating 500,000 new Android devices each day, research firm Nielsen reports that Android smartphone sales to U.S. subscribers have flattened over the last

Nielsen: Android OS market share fell in April

Google's (NASDAQ: GOOG) Android mobile operating system took 36 percent of the U.S. smartphone market share through April, while Apple's (NASDAQ: AAPL) iOS took 26 percent, according to new data from

Report: 74% of mobile app downloaders use Android or iOS

According to a new report from Nielsen, 36 percent of U.S. mobile consumers now own smartphones. Further, Apple's (NASDAQ:AAPL) iOS and Google's (NASDAQ:GOOG) Android platforms dominate the market,

Nielsen: Android OS tops smartphone buyer preferences

The Nielsen Company declared that Android is now the most popular operating system among buyers who purchased smartphones in the past six months, according to the company's August data. Meanwhile,