Through two avenues--direct viewership and social interaction--mobile devices are helping to digitally resurrect big top events. Marketers and producers are taking notice and determining how to turn yearly televised affairs into veritable spectacles.
Nielsen joins the 21st century with a new mobile measuring tool that acknowleges the new ways people access television content.
CNN is working with Nielsen and Arbitron to create a new platform to more accurately measure its ad impressions. The platform, called CNN All-Screen, will measure out-of-home and cross-platform viewing, according to AdWeek.
Nielsen, the consumer and television rating company and NM Incite, a joint venture between Nielsen and McKinsey & Company, acquired SocialGuide this week. SocialGuide is a provider of social TV measurement, analytics and audience engagement solutions.
Smartphone ownership in the U.S. is now running neck-and-neck with feature phone ownership, Nielsen reports. As of February 2012, 49.7 percent of U.S. mobile subscribers own smartphones, up from 36
A new report from research firm Nielsen found that tablet and handset users in Germany, the United Kingdom and Italy are more likely than their American counterparts to make a purchase online after
Although Google (NASDAQ:GOOG) is now activating 500,000 new Android devices each day, research firm Nielsen reports that Android smartphone sales to U.S. subscribers have flattened over the last
Google's (NASDAQ: GOOG) Android mobile operating system took 36 percent of the U.S. smartphone market share through April, while Apple's (NASDAQ: AAPL) iOS took 26 percent, according to new data from
According to a new report from Nielsen, 36 percent of U.S. mobile consumers now own smartphones. Further, Apple's (NASDAQ:AAPL) iOS and Google's (NASDAQ:GOOG) Android platforms dominate the market,
The Nielsen Company declared that Android is now the most popular operating system among buyers who purchased smartphones in the past six months, according to the company's August data. Meanwhile,