Through two avenues--direct viewership and social interaction--mobile devices are helping to digitally resurrect big top events. Marketers and producers are taking notice and determining how to turn yearly televised affairs into veritable spectacles.
Check out the hottest mobile IT news for Thursday, 2/6
Live streaming of the Olympics over the next two weeks could increase traffic over mobile networks by as much as 211 percent, according to network specialist Acme Packet. With many of the games airing during normal work hours in the United States, enterprise networks--both mobile and landline--may feel a pinch, reports Network World's Brandon Butler.
During the online coverage of the Olympics Games in London this summer there is likely to be an outage, but NBC and Google are working to ensure that viewers don't miss any of the events because of it.
Summer presents a special set of safety hazards to kids playing outdoors--bee stings, stubbed toes, trampoline incidents, for example--and it also introduces new threats to the company network.
The U.S. Olympic Committee is deploying an electronic health record platform from General Electric.
"The BBC is going to be getting a lot of traffic--many, many, many millions of page impressions a day through the Olympics," says Jem Rayfield, BBC's senior technical architect of future media and technology.