Check out the hottest mobile IT news for Sept. 23, including the lack of investment in mobile by retailers for the holiday season, where wearables will likely flourish, the rise of contextually aware apps, how much the mobile market means to North America and pulsed RF power devices and who is using them.
1010data ran the analysis on back-to-school shopper attitudes towards retailers and the results are not good for the school supply peddlers. "If a retailer is out of stock of an item just twice, 40% of parents say they will avoid shopping at that retailer again," says the report.
Showrooming poses problems for brick-and-mortar stores that have overhead costs that purely online retailers don't have. Mobile commerce firm MobStac offers five tips to brick-and-mortar retailers to leverage mobility to lessen the impact of showrooming and encourage customers to make in-store purchases.
Mobile commerce is front and center on the radar of most retailers today and they are focusing on making the experience as easy as possible for whatever device a consumer uses.