1010data ran the analysis on back-to-school shopper attitudes towards retailers and the results are not good for the school supply peddlers. "If a retailer is out of stock of an item just twice, 40% of parents say they will avoid shopping at that retailer again," says the report.
Showrooming poses problems for brick-and-mortar stores that have overhead costs that purely online retailers don't have. Mobile commerce firm MobStac offers five tips to brick-and-mortar retailers to leverage mobility to lessen the impact of showrooming and encourage customers to make in-store purchases.
Mobile commerce is front and center on the radar of most retailers today and they are focusing on making the experience as easy as possible for whatever device a consumer uses.