Protecting privacy now takes center-stage in most big data discussions, as it should. Various professional organizations are working on or have developed a list of ethical rules to guide data collection and use.
Consumers become the product when their information is taken--sometimes without their knowing it. When might the tables turn and consumers start charging for their information?
Each mobile app includes an average of nine permissions that you agree to in order to download the app to your phone--permissions that grant access to your name, phone number, email address, phone call history, contact list and other personal data, according to a study by Mojave Threat Labs.
Suffice it to say that Americans are far too trusting. As long as that naïveté persists, data abuses will continue unabated no matter how much consumers publicly grumble about it.
Big data analytics make it possible to quickly find out just about anything--even if it must be discovered by a circuitous route. Legislators can't foresee all the paths that can be taken to discover personal information. They can't block them all, but they could use big data to more effectively regulate privacy.
By agreeing to a BYOD policy, employees could be dragged into civil or criminal litigation, warns Michael Kassner, a freelance writer and information security consultant.
If you are mad as hell about how big web companies like Facebook and Google and government agencies like the NSA are gathering your personal data and using it against you, then the book "Who Owns the Future?" will validate your emotions.
"As the amount of personal information increases multifold, individuals and their personal data will increasingly become a security target. And yet, in most scenarios the organization is still ultimately accountable for the personal data on its IT systems," said Carsten Casper, research vice president at Gartner.
To the individual, their personal data is priceless. But according to The Financial Times, the average person's data is worth less than a dollar to the data broker industry.
Google is facing a $7 million fine over its Street View mapping cars collecting personal data from Wi-Fi networks, according to Reuters, citing a person familiar with the matter.