Apple last year launched iBeacon, an indoor position system that provides the location of iOS device users and enables push notifications to be sent to the device. iBeacon, which employs Bluetooth low energy wireless technology, could also enable mobile payments at the point of sale, making it a competitor to near field communications technology.
"Pull" mobile marketing techniques such as responsively-designed websites and customer-facing apps get a lot of attention, but "push" marketing--where a company meets the end user rather than waiting for the audience to come to it--is also important. And sometimes, it's a tougher nut to crack.
Mobile sales surged 43 percent year-over-year on Black Friday, accounting for 21.8 percent of total online sales, according to the latest stats from IBM.