While Apple has finally seen the light on near field communication with the technology's inclusion in the new iPhone 6 models, NFC-enabled smartphones have been around for a while. In fact, there are 278 million NFC-enabled in circulation, up 300 percent from 2011.
Check out the hottest mobile IT stories for Feb. 18, including the ongoing dominance of QR codes in mobile ticketing, the inclusion of a scheduler app in eHarmony's repertoire, Ericsson and Kodiak Networks' expansion to Europe, the rise of machine-to-machine connections and Android's lockdown on the smartwatch market.
Just a few years ago QR codes promised to be the next big thing – a perfect way to link physical marketing and services to online resources via mobile device. But the technology, which allows users to snap a picture of a checkerboard-like code with their smartphone and be directed to a website or app, hasn't exactly lived up to the hype.
PayPal unveiled Payment Code--a new in-store payments platform enabling consumers to complete purchases with their mobile phone by scanning a QR code or activating a four-digit code.
Mobile responses to content in magazines continues to evolve, with 20 percent of these activations coming from image-based activations (e.g. invisible watermarks) rather than code-based activations (e.g. QR codes), according Nellymoser.
AT&T Mobility is partnering with Scanbuy to introduce new services enabling business customers of all sizes to roll out QR Code-based mobile marketing campaigns.
Mobile barcode adoption has not taken off as rapidly in the United States as some analysts had predicted two or three years ago, but that hasn't discouraged mobile marketers and multi-national corporations from implementing QR codes and other 2D barcodes into their mobile strategies.
Bank of America is teaming with Paydiant for a new mobile payments pilot program that forgoes Near Field Communications technology in favor of QR code-based transactions.
Mobile interaction with magazines increased dramatically in the second quarter of 2012, with the number of mobile barcodes in magazines alone growing 61 percent to 2,200 codes, according to a new report from mobile marketing firm Nellymoser.
Mobile interaction with magazines increased dramatically in the second quarter of 2012, with the number of mobile barcodes alone growing 61 percent to 2,000 codes, according to a new report.