A discouraging 90 percent of mobile phone users and 80 percent of tablet users have not made an online purchase using their devices in the past three months, according to a survey of 4,000 U.S. adults by Forrester Research.
Only 9 percent of the top 100 online-only retail stores are using responsive design, finds a recent scorecard from The Search Agency. Instead, 59 percent were using dedicated mobile sites, which loaded faster on mobile devices than their responsive counterparts, according to a recent post at Marketing Land.
As enterprises look to expand their web presence to mobile apps, the question quickly arises: Should we build a native app or a responsively-designed website that translates well to mobile devices? Responsive design often wins out, but many IT and marketing folks are fooled into thinking responsive design is a mobile content strategy, writes Karen McGrane in a post on A List Apart.