Well, now that Target and Niemann Marcus and Michael's and... we're losing track of who's been hacked and how, but it sure seems like time to pay attention to your point-of-sale terminals (at last).
Retailing has operated in pretty much the same way since shopkeepers figured out how to leverage in-store credit, point of purchase displays, endcaps, and loss leaders. But now big data is pulverizing the traditional retail model, particularly in big box stores. Competitors who don't use big data are left to deal with the dust and rubble as best they can.
Given the ubiquity of smartphones, it's hardly a surprise that shoppers are relying on them to make informed purchasing decisions on the fly. What is surprising, however, is which apps are getting the most attention.
Gamification is about a lot of things but it's not about games. Essentially, it is an innovative and interactive way to engage customers and drive their behaviors which is why it is the darling of retail. But when it's married to big data, gamification gets really interesting.
Retailers continue to be aggressive about data analytics. This week, Walmart--actually its Silicon Valley-based "innovation lab" @WalmartLabs--announced that it is acquiring predictive analytics software vendor Inkiru, as reported on TechCrunch.
The shortest route to big data failure: Fascination with the tools instead of the business problem to be solved.
Startup Loop's app enables enterprises to conduct immediate surveys using an iPad, according to a report by TechCrunch.
A new survey from Motorola Solutions (NYSE: MSI) regarding shopping habits indicates that 75 percent of retail associates and managers questioned believe they provide better in-store customer